CONTINENTAL TIRE TO BECOME ENTITLEMENT SPONSOR, EXCLUSIVE TIRE SUPPLIER FOR GRAND-AM SPORTS CAR CHALLENGE Five-Year Agreement Entails Race Entitlements, In-Market Activation DAYTONA BEACH, Fla. (Dec. 1, 2009) - GRAND-AM Road Racing is...
CONTINENTAL TIRE TO BECOME ENTITLEMENT SPONSOR, EXCLUSIVE TIRE SUPPLIER FOR GRAND-AM SPORTS CAR CHALLENGE
Five-Year Agreement Entails Race Entitlements, In-Market Activation
DAYTONA BEACH, Fla. (Dec. 1, 2009) - GRAND-AM Road Racing is pleased to announce the entitlement sponsorship of the Sports Car Challenge with Continental Tire of Fort Mill, S.C. The new agreement entails the tire manufacturer becoming the title sponsor of GRAND-AM's Sports Car Challenge, which features factory showroom, high-performance sports cars. The series will be officially known as the GRAND-AM Continental Tire Sports Car Challenge, beginning Jan. 1, 2010.
The five-year agreement also details a fully-integrated sponsorship that includes race entitlements and in-market activation. In addition, Continental Tire becomes the series' exclusive tire supplier.
The GRAND-AM Continental Tire Sports Car Challenge agreement is the culmination of months of planning between the two parties to develop a partnership that showcases the performance and durability of Continental Tires while continuing to support the rapid growth of the Sports Car Challenge.
"GRAND-AM is excited Continental Tire has recognized the Sports Car Challenge as one of the fastest growing motorsports series and has made a choice to partner with us," said Kevin Hindson, Vice President of Marketing, GRAND-AM Road Racing. "Continental Tire brings with them a great history of product quality and performance. Their commitment to motorsports tire technology and advanced performance solutions can only add to the already amazing competition and continued growth of what will now be known as the GRAND-AM Continental Tire Sports Car Challenge."
"This entitlement sponsorship adds an entirely new dimension to our marketing strategy to promote the Continental brand. The exclusive and official tire status will help to emphasize the performance capabilities of the ExtremeContact tire lines," said Bill Caldwell, Vice President of Sales and Marketing, Continental Tire. "GRAND-AM Road Racing is one of the highest-caliber racing series in the world and we are proud and excited to be a part of it. We're looking forward to the start of the 2010 season."
The GRAND-AM Continental Tire Sports Car Challenge showcases the latest in international and American-made high-performance sports cars, coupes and sedans straight from the dealer showroom floor modified for safety. The competition is divided into two classes, Grand Sport and Street Tuner, which usually compete in the same race.
Grand Sport (GS) includes high-performance international exotics from Porsche and BMW which go head-to-head with American muscle cars from Ford and Chevrolet. Street Tuner (ST) features smaller compact cars including Chevy Cobalt, Mini Cooper, Subaru Legacy, Honda Civic Si, Mazda RX-8 and BMW 330i, and in 2010 will introduce the KIA Forte Koup.
The GRAND-AM Continental Tire Sports Car Challenge officially kicks off the 2010 season with the "Roar Before The Rolex 24" test days Jan. 8-10 at Daytona International Speedway. The test days are in preparation for the Fresh From Florida 200 race on Jan. 29, which will be broadcast on SPEED. The event will include a pre-race grid walk, an autograph session and other activities for family enjoyment. For tickets, visit www.daytonainternationalspeedway.com.