Rapper Master P's clothing line to sponsor Inner City Youth Racing.
LANGHORNE, Pa. (April 7, 2003) -- ICY/SL Racing announced that it has joined forces with P. MILLER Signature Collection as one of the team's sponsors in the Grand American Rolex Sports Car Series and Grand-Am Cup Series for the remainder of the 2003 season. P. MILLER is the exclusive clothing line for rapper Master P, one of the country's leading entertainment moguls.
"The P. MILLER Signature Collection relates well with the Inner City Youth (ICY) Racing program," remarked Bill Love, P. MILLER vice president of sales and marketing. "P. MILLER supports the efforts of ICY Racing taking students with a vocational background and giving them the opportunity to be constructive members of the team.
"ICY also gives the opportunity for students to travel and be part of a professional race team using their skills that they learn in school. P. MILLER Signature Collection is proud to be involved in a program that gives back to the community," Love added.
Driver David Rosenblum started the Inner City Youth Racing program 19 years ago. Each year vocational students from Edison High School and Swenson High School, located in Philadelphia, Pa., are chosen based upon their grades, attendance and choice to remain drug and alcohol free.
The program was designed to target students that might typically 'fall through the cracks' and become involved in the wrong type of lifestyle. By working as mechanic assistants and crewmembers for ICY/SL Racing, the students learn important values such as teamwork and personal responsibility.
Master P (Percy Miller) has been featured on the cover of Fortune Magazine as one of the '40 Richest Under 40' as well as on Forbes' list of highest paid entertainers for two-straight years.
ICY/SL Racing is a collaborative effort between Inner City Youth Racing and Steve Lisa Racing. The team's GTS-class Corvette will take on the #06 as part of the sponsorship, reflecting Master P's former basketball jersey number. The ICY/SL Racing #06 Corvette and crew in P. MILLER outfits will make its first appearance at the grand opening event at Barber Motorsports Park, the Barber 250 at The Park, May 16-18. Drivers of the #06 Corvette are David Rosenblum, Steve Lisa and Paul Alderman.
For more information on the P. MILLER Signature Collection, visit www.pmiller-collection.com. Additional information about the Rolex Sports Car Series is available online at www.grandamerican.com.