BimmerWorld Partners With Chin Motorsports for 2010 @BMW road racing and tuning specialists team up with respected track day event organizers for 2010 GRAND-AM Continental Tire Sports Car Challenge season Chin Motorsports Chin Motorsports will...
BimmerWorld Partners With Chin Motorsports for 2010 @BMW road racing and tuning specialists team up with respected track day event organizers for 2010 GRAND-AM Continental Tire Sports Car Challenge season
Chin Motorsports Chin Motorsports will see a stronger alliance with the heavily active BMW HPDE community through their association with BimmerWorld.
2.17.10 - Dublin, VA - GRAND-AM Continental Tire Sports Car Challenge (CTSCC) team BimmerWorld/GearWrench Racing announced the formation of a partnership with Chin Motorsports that will see the two highly-respected firms collaborate throughout the 2010 season.
Chin Motorsports, known for their premier high performance driving events (HPDE), has been a mainstay for BimmerWorld's driver coaching and development program for a number of years. With the formalization of their relationship, BimmerWorld will carry Chin Motorsports branding on their pair of GRAND-AM CTSCC BMW E90s, in addition to playing a greater role in Chin's driving events.
Chin Motorsports will see a stronger alliance with the heavily active BMW HPDE community through their association with BimmerWorld, where team owner James Clay plans to provide an upscale learning environment for his customers.
"I have known Chin Motorsports owner Mark Hicks for a few years and I have always been a fan of his HPDE events -- they are a great place to take my clients for coaching and even our racecars for testing. Chin produces and attracts an elevated skill and awareness level and it is a good, safe environment to be in when we are driving at a higher level. I really respect the atmosphere Mark and company have created."
After gaining a familiarity over the past few seasons, Hicks sees the two companies as having reached a similar status in their respective fields. Working together, he says, is a natural extension of the relationship.
"BimmerWorld is one of the most well-developed, capable and popular teams in GRAND-AM. The Chin Motorsports track day program has also become very well-established and popular with amateur enthusiasts, and pros alike. It seems a natural fit for a partnership between Chin Motorsports, a leading track time provider, and BimmerWorld, a leader in the category of production-car based competition and aftermarket performance for BMW enthusiasts."
While the collaboration between BimmerWorld and Chin came from a quick handshake on the grid last month at Daytona for the Fresh From Florida 200, Clay expects their burgeoning relationship to provide an immediate and expanded impact on the BimmerWorld/GearWrench racing team and for BimmerWorld's large base of HPDE clientele.
"Chin Motorsports is an official team sponsor and will have a presence on our cars and in our promotional activities and materials. Mark is helping us out with testing dates for the cars and continuing to provide a place to bring clients to coach. Mark and I are both of the school that you have to work hard and provide a premium product -- I think just by working together we will be able to find little things that help us both. It is just one of those good, natural fits."
Hicks expects the same impact to be felt at the Chin Motorsports events, and says that having a pro team like in BimmerWorld in their midst will add further value to their operation.
"In the past couple of seasons, BimmerWorld has really risen to the top of their class in sports car competition. In addition to being known as race winners, the team of people that comprise BimmerWorld have a reputation for being some of the best in the business, with high levels of integrity, client service and commitment to excellence. This is also consistent with the reputation of Chin Motorsports; we are leaders in our category, with high commitment to excellence and safety on the track. As Chin Motorsports was looking to associate ourselves with GRAND-AM teams, we intended to be selective and be identified only with premier teams that have well-established reputations. BimmerWorld offers us the prestigious partnership we've been seeking."
-source: bimmerworld racing