IPS: Arie Luyendyk Jr. signs personal sponsor

Arie Luyendyk Jr. powers up with Borla, the world's most winning exhaust, for 2004. (Scottsdale, AZ) -- Borla Performance Industries, Oxnard, Calif., has committed to a personal sponsorship of Indy Racing League driver, Arie Luyendyk Jr., for ...

Arie Luyendyk Jr. powers up with Borla, the world's most winning exhaust, for 2004.

(Scottsdale, AZ) -- Borla Performance Industries, Oxnard, Calif., has committed to a personal sponsorship of Indy Racing League driver, Arie Luyendyk Jr., for 2004.

Borla Performance Industries is best known for manufacturing high-end exhaust systems for street, off-road and racing applications.

The new partnership between Arie Jr. and Borla will commence with his first race of 2004, the Rolex 24 At Daytona endurance race, January 31-February 1.

"I am very pleased to be partnering with Borla Performance Industries," stated Arie Jr. "I have always been impressed with their products. I have used Borla exhaust systems in almost all of my cars since I was 16-years-old. It's will be exciting to work with Borla in 2004, as I know I am fortunate enough to be partnering with a great company and a product I can stand behind."

David Borla, Marketing Manager of Borla Performance Industries, is equally excited about working with Arie Jr. in the coming year.

"Borla Performance Exhaust is pleased to announce the sponsorship of Arie Luyendyk Jr. for the 2004 racing season," Borla announced this week. "We are excited to bring Arie Jr. on board as a spokesperson and we look forward to a long-standing relationship with him. Arie's work ethic, marketability and potential for success make him a perfect fit for Borla's promotional needs and we welcome all he has to offer our growing company. Luyendyk is a world-class name that speaks performance, and we feel that pairing him with Borla, a world-class exhaust designer, will benefit both parties for years to come. Borla has always been an innovative and cutting-edge exhaust company and, as a result, we are especially pleased to partner with a young, up-and-coming racer such as Arie Jr."

-al/jv-

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About this article
Series Grand-Am , Indy Lights
Drivers Arie Luyendyk Jr.