Daytona 24 scores high ratings

DAYTONA BEACH, Fla. (February 8, 2004) -- This year's Rolex 24 At Daytona was one of the most exciting races the historic twice-around-the-clock event has seen in its 42-year history, and there were plenty of fans paying attention. SPEED Channel...

DAYTONA BEACH, Fla. (February 8, 2004) -- This year's Rolex 24 At Daytona was one of the most exciting races the historic twice-around-the-clock event has seen in its 42-year history, and there were plenty of fans paying attention. SPEED Channel announced this week that its broadcast of the Rolex 24 At Daytona saw a 52 percent increase in the Nielsen ratings, and Grand American announced its website received a record-number of visits during the week of race.

SPEED Channel's more than 15 hours of coverage of the Rolex 24 At Daytona delivered strong numbers despite severe weather bringing out full-course cautions and a red flag. The Nielsen rating for the two-day broadcast averaged .42, a 52 percent increase from last year's .28 rating. The average households also so experienced a tremendous jump to 257,000, a 69 percent increase from last year's 153,000.

The peak of SPEED Channel's race ratings came on Sunday afternoon, with a .9 (549,000 households), and the ratings broke past the 1-mark multiple times during the 15.5 hours in the Men 35-64 demographic, topping off at a 1.21 on Sunday afternoon.

Grand American's official website, which features Zippo Live Timing & Scoring during all of the Rolex Sports Car Series and Grand-Am Cup Series on-track activities, also experienced a record-number of visits during the week of the Rolex 24 At Daytona. A total of 801,052 page views were recorded on www.grandamerican.com, generating more than 22 million hits.

Race fans from more than 70 countries from around the world log onto www.grandamerican.com during race week. Fans in the United Kingdom, Germany, Italy, Japan, Belgium and The Netherlands recorded some of most visits to the site from overseas. However, attention to the race was widespread, including locations like Croatia, Zimbabwe, Thailand, Finland, Chile, Kuwait and Israel.

The Rolex Sports Car Series will return to action in the Grand Prix of Miami, part of the Toyota INDY 300 weekend at Homestead-Miami Speedway, February 27-29. Tickets are currently on sale for the event and can be purchased online at www.homesteadmiamispeedway.com or by calling the Speedway ticket office at 305-230-RACE. SPEED Channel will broadcast the Grand Prix of Miami on Sunday, March 7 at 4 p.m. ET.

For additional information on the Grand American Rolex Sports Car Series, visit www.grandamerican.com.

-garra-

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