Crown Royal Special Reserve To Sponsor Doran Racing's No. 77 in Grand American Rolex Series DAYTONA BEACH, Fla., Feb. 3 - Crown Royal Special Reserve will sponsor Doran Racing's DORAN JE4 Lexus No. 77 in the 2005 Grand American Rolex ...
Crown Royal Special Reserve To Sponsor Doran Racing's No. 77 in Grand American Rolex Series
DAYTONA BEACH, Fla., Feb. 3 - Crown Royal Special Reserve will sponsor Doran Racing's DORAN JE4 Lexus No. 77 in the 2005 Grand American Rolex Series, starting with this weekend's Rolex 24 at Daytona International Speedway here.
The sponsorship is part of Crown Royal's "Be a Champion. Drink Responsibly." campaign.
"Crown Royal is proud to sponsor Doran Racing in the Rolex Series," said Jerry Knight, brand director, Crown Royal. "The team is a two-time winner of the Rolex 24, and always attracts world-renowned drivers. We are proud to be associated with the team and have this unique opportunity to promote and advance our commitment to social responsibility at all 14 races on the 2005 schedule."
Joining Crown Royal on the car in associate sponsorship positions will be Frezza (office furniture); Fondmetal (wheel manufacturer); MOMO (steering wheels, shift knobs and road wheels); Lista (modular storage units); Ceado (commercial foodservice equipment); Tregi (supplier of pulp for commercial printing) and Friul Intagli (furniture components).
The car's paint scheme, which is gold and purple to reflect Crown Royal's colors, was unveiled this morning at the first official practice session for this weekend's race. The twice-around-the-clock enduro, the most prestigious endurance sports car race in North America, will be televised live on SPEED beginning at noon Eastern time Saturday.
The primary drivers of the car for the 14-race 2005 Rolex Series will be FIA World GT champions Matteo Bobbi of Monaco and Fabrizio Gollin of Italy. Gollin won that title in 2004 with Bobbi finishing second. Bobbi won the championship in 2003 with Gollin as the runner-up.
Didier Theys, the champion of Grand American's top class in 2002 and a two-time Rolex 24-winning driver, will join the two young FIA stars in the long-distance races, including this weekend's Rolex 24.
"We are proud to represent Crown Royal in this series and take part in their campaign to promote responsible drinking," said Kevin Doran, owner of the Lebanon, Ohio-based team. "We hope adult sports car fans from around the world will join us in being part of The Society of the Crown in 2005."
Crown Royal is also the primary sponsor of the Roush Racing No. 97 NASCAR NEXTEL Cup team and that series' reigning champion, Kurt Busch. It is also sponsoring Busch, Matt Kenseth, Greg Biffle and Scott Maxwell's entry, the Multimatic Ford No. 49, in this weekend's race. In addition, the company is the primary sponsor of the 2005 International Race of Champions (IROC) Series.
Frank Resciniti is the crew chief of the Doran Racing Crown Royal Special Reserve DORAN JE4 Lexus No. 77.
About Crown Royal
Crown Royal, America's leading super premium whisky, has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of Canada made by King George VI and Queen Elizabeth of Great Britain in 1939, Crown Royal's smooth, elegant style reflects its aristocratic origins and is considered the epitome of Canadian whisky. In addition to its sponsorship of the Crown Royal IROC Series and the No. 97 NASCAR NEXTEL Cup Team, the brand also sponsors The Crown Royal Comedy Soul Fest and a number of other major regional and national events. For more information on Crown Royal, visit www.crownroyal.com.
Crown Royal is proudly owned by Diageo, the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across the spirits, wine and beer categories.
Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines, and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.
Diageo is a global company, trading in more than 200 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, b rands, and performance, visit www.diageo.com.
Celebrating life, every day, everywhere, responsibly.
About Doran Enterprises
Doran Enterprises is a family of companies that together is one of the top race car construction, preparation and management organizations in the world.
DORAN JE4s built by Doran Designs finished first and second in the Daytona Prototype class - and won the race overall - at last year's Rolex 24.
Doran Racing has a long reputation for fielding winning race cars. In addition to the many laurels it has won in endurance sports car competition, it has also been successful in Indy car racing, NASCAR Craftsman Truck Series, Sports Car Club of America and American Speed Association events.