Kodak Extends its Sponsorship of Bell Motorsports/Feeds the Need Racing Team
HOMESTEAD, Fla. and ROCHESTER, N.Y., Nov. 19 - Eastman Kodak today announced a renewal of its successful relationship with the Bell Motorsports/Feeds the Need Racing team in the Grand American Rolex Sports Car Series, extending its sponsorship of the Kodak EasyShare DORAN JE4 Pontiac No. 54 driven by Forest Barber and Terry Borcheller.
The Kodak EasyShare team won the season-opening 2004 Rolex 24 at Daytona International Speedway in Daytona Beach, Fla., the premier race in the Rolex Sports Car Series and an internationally recognized endurance event. The Kodak team competed in all 12 events on this year's schedule.
Rolex Series races are featured on the SPEED cable TV channel.
Terms of the sponsorship were not disclosed.
The announcement of the sponsorship renewal was made at a press conference Friday at Homestead-Miami Speedway in Homestead, Fla. Kodak is also the primary sponsor of the Kodak/Jasper Engines Dodge No. 77 that Brendan Gaughan will drive in Sunday's NASCAR NEXTEL Cup season finale there. Kodak's continuing sponsorship in the Rolex Sports Car Series supplements the company's participation in NASCAR's NEXTEL Cup and the "Drive for Diversity" driver development program.
"The Grand American Rolex Sports Car Series is an additional opportunity for Kodak to reach hundreds of thousands more loyal racing enthusiasts and their families," said Bud Denker, director and vice president, Brand and Market Development, Eastman Kodak. "With added event coverage in both print and TV, this series is fast becoming a highly desirable venue to showcase the Kodak brand and our Kodak EasyShare system of digital cameras and printers. It complements our NASCAR NEXTEL Cup sponsorship to reach more racing fans.
"We're equally delighted to have a continued relationship with Forest Barber and Bell Motorsports. Together we bring a special winning tradition to this emerging class of motorsports," Denker said.
Grand American Road Racing, which is allied with NASCAR NEXTEL Cup racing, features custom-engineered, closed-cockpit vehicles known as Daytona Prototypes. They compete in races ranging from 250 miles to 24-hour endurance events. The Bell Motorsports/Feeds the Need team won the 2003 Daytona Prototype championship and finished seventh in the 2004 Daytona Prototype team point standings. Drivers Barber (the car's owner), Borcheller (the 2003 Daytona Prototype driver champion), Christian Fittipaldi and Andy Pilgrim were the team's winning drivers at this year's Rolex 24.
In 2005 three Rolex Sports Car Series races will take place at Watkins Glen International Raceway in Watkins Glen, N.Y., near Kodak's headquarters in Rochester, N.Y. The first is the traditional Sahlen's Six Hours of The Glen June 10-12. The series' 2005 schedule also includes a race during the Sirius at The Glen NEXTEL Cup weekend Aug. 11-14. The Rolex Series will also be part of the inaugural Indy Racing League IndyCar Series program at Watkins Glen Sept. 22-25.
Grand American and the NEXTEL Cup Series also race together at the Pepsi 400/Paul Revere 250 weekend at Daytona International Speedway June 29-July 2.
The 2005 Rolex 24 will be held at Daytona Feb. 3-6.
Fans may view pictures and learn more about Kodak's Grand American team at www.kodak.com/US/en/consumer/garr/ and www.feedstheneedracing.com. For details on the racing series, including the complete 2005 schedule, visit www.grandamerican.com.
About Eastman Kodak Co. and infoimaging
Kodak is the leader in helping people take, share, print and view images - for memories, for information and for entertainment. The company is a major participant in infoimaging, a $385 billion industry composed of devices (digital cameras and flat-panel displays), infrastructure (on-line networks and delivery systems for images) and services and media (software, film and paper enabling people to access, analyze and print images).