New title sponsor for Arden International Motorsport
Arden International Motorsport is pleased to announce a strong new partner for the future. Trust International has signed a 3-year agreement to become title sponsor of the successful GP2 team. The team will be renamed Trust Team Arden and will compete in the GP2 European Series and GP2 Asia Series in 2008.
Christian Horner, Managing Director, Trust Team Arden: "I am delighted to announce a new title sponsor for the next 3 years. Trust is a very successful Dutch company actively involved in motorsport for several years. They have now decided to step into GP2 as part of their global brand strategy. This support will ensure the team is a frontrunner in the next 3 years and we are looking forward to an exciting new season in both Europe and Asia."
Michel Perridon, Chairman and CEO of Trust International: "We are very happy and proud to become partner of Arden International Motorsport. We have been watching GP2 very closely and we believe that the series is a very attractive marketing tool. GP2 is highly competitive and the feeder series of Formula One. The races are becoming more and more popular. It fits the image and ambitions of the Trust brand to become a partner and title sponsor of the famous Arden team for 3 years. We will use the sponsoring to for brand building and relationship marketing but we also hope that it will give a boost to autosport in The Netherlands since the team will create new opportunities for talents. We are looking forward to the first season of Trust Team Arden which is now the only partly Dutch team in GP2."
The deal was facilitated by GR8industries.com, the fast-growing sports marketing agency that is specialised in motorsport sponsoring and (brand) activation.
About Arden International Motorsport
Arden International Motorsport was founded in 1997 to contest the FIA F3000 Championship initially with Christian Horner driving for the team in 1997 and 1998. The team won 3 consecutive team championships in 2002, 2003 and 2004 and won the drivers' championship in 2003 with Bjorn Wirdheim and in 2004 with Vitantonio Liuzzi. After winning the first ever GP2 race in 2005 Heikki Kovalainen narrowly missed out at the final race on the 2005 drivers' championship winning 5 races for the team. During 2006 and 2007 the team won further races in GP2 with Michael Ammermueller and Bruno Senna. Red Bull junior driver, Sebastien Buemi, has already been confirmed for the GP2 European season and further driver announcements will be made in the near future.
About Trust International:
With 25 years of experience, Trust is a global company providing affordable, technology products for PCs, notebooks, iPods, MP3 players and gaming devices. With our brand promise "Life is More! Trust us", we provide a wide range of products which are carefully designed to perform seamlessly with the latest features of your computer or iPod. Trust combines innovative technology and design to create quality products at highly competitive prices. Trust is continuously monitoring and tracking market developments and trends. Through our dedicated Research and Development centers, the company keeps close contact with leading technology providers such as Apple and Microsoft to develop products that work reliably with the latest technologies. The Trust Design Center focuses on bringing products to market with improved ergonomics, convenience and ease-of-use. All Trust products are designed for increased customer comfort and experience. Trust products include many additional accessories, such as batteries, cables and a comprehensive user's guide. Trust has a proven track record in autosport sponsoring. In the past Trust was sponsor of Jos Verstappen, Christijan Albers, Robert Doornbos, Minardi F1, Spyker F1. Currently Trust is supporting Dutch rookie Renger van der Zande who has the ambition to become GP2 racedriver in 2009. For more information about Trust International visit www.trust.com.