Road America to host MAMA event

Automotive Journalists to Rally at Road America Elkhart Lake, Wis., May 2, 2008 -- Over one hundred motor sports journalists will gather at Road America for the Midwest Automotive Media Association (MAMA) annual Spring Collection event, May 5-6,...

Automotive Journalists to Rally at Road America

Elkhart Lake, Wis., May 2, 2008 -- Over one hundred motor sports journalists will gather at Road America for the Midwest Automotive Media Association (MAMA) annual Spring Collection event, May 5-6, 2008. Held at Road America since 2003, the MAMA Spring Collection has become one of the most significant media events on the automotive calendar. Journalists from across the country assemble to evaluate the newest cars, trucks, minivans, and SUVs.

The two-day event presents journalists with the opportunity to evaluate these vehicles in a wide variety of driving situations. Road America -- the premier, natural-terrain road course in North America -- provides a safe venue for high-speed evaluation of sports cars. The facility offers mild to extreme testing conditions on its historic four-mile track, three challenging off-road trails, a skid pad and an autocross area. In addition, the surrounding country roads of the Kettle-Moraine offer relaxed, serene driving opportunities.

Given its unique open format of driving, dining, and entertainment, the Spring Collection presents ample opportunity for journalists to formulate opinions and develop articles that will help consumers in their search for the right vehicle. From Bentley to Volvo, vehicles of all types, uses and price ranges are put out for review.

From the manufacturers' perspective, MAMA's Spring Collection offers an economical alternative to expensive regional drive events. Most vehicles see 20 to 30 different drivers during the two-day event. In addition, there is ample opportunity for one-on-one time with journalists to help drive marketing messages home. For automakers who have a broader message, Spring Collection offers four key speaking opportunities where journalists are present in an undistracted situation. In the past these lunch, dinner, and breakfast mini-presentations have been used to break industry news, present new products, and deliver insight into design and marketing initiatives. The Midwest Automotive Media Association is a professional organization for journalists and public relations people involved in the automotive industry. Membership has grown to more than 150 and includes print and broadcast journalists, and corporate and agency public relations professionals. The MAMA website is www.mamaonline.org.

-credit: www.roadamerica.com

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