Road America and Potawatomi Bingo Casino of Milwaukee have joined forces.
ELKHART LAKE, Wis., April 14, 2014 - Road America announced today a partnership with Potawatomi Bingo Casino of Milwaukee as the Official Gaming Partner of Road America. As part of the partnership, the Potawatomi Bingo Casino brand and its offerings will be showcased within several new campaigns at Road America including special entertainment offerings at the casino for race fans as they travel through Milwaukee.
"We are thrilled to be the Official Gaming Partner of Road America, a facility that offers a unique experience for fans of all ages at one of the most beautiful circuits in North America," said Mike Goodrich, General Manager of Potawatomi Bingo Casino. "This partnership brings two brands together that stand for fun and excitement. It's a natural fit and we can't wait to get started."
The Potawatomi brand will be featured through unique experience-centric promotions, creating new diversified activities between venues, integration across social and digital channels and more.
"At Road America we like to say, come for the experience and stay for the race," said George Bruggenthies, president and general manager of Road America. "This partnership is a perfect opportunity for two popular Wisconsin entertainment venues to join forces and offer more value, diversity and attention surrounding premier events."
Road America Communications