GEICO EXTENDS MARKETING PARTNERSHIP WITH NHRA
GLENDORA, Calif. (Dec. 13, 2010) -- GEICO, the fastest-growing auto insurance company in the United States, has extended its marketing partnership with the NHRA, officials of the world's largest motorsports sanctioning organization announced today.
As part of the multi-year agreement extension, GEICO will continue to receive multiple exposure and promotional opportunities at NHRA Full Throttle Drag Racing Series events. The GEICO Trackside Team will entertain spectators during appropriate breaks in the racing action. The GEICO Gecko, the company's popular mascot and advertising icon, will continue to visit the NHRA Manufacturers Midway at select events. GEICO will also continue to receive display space and have television advertising rights.
"We are pleased that GEICO has extended its involvement with NHRA through this marketing partnership," said Tony Driscoll, vice president of sales and business development, NHRA. "GEICO effectively uses NHRA's media and event platforms to engage fans and drive their business forward in this difficult economic environment."
In addition, GEICO will continue to serve as primary sponsor for Morgan Lucas' Top Fuel dragster and Karen Stoffer's Pro Stock Motorcycle.