Motor1 launches new website to enhance user experience

Motor1.com enhances automotive enthusiasts user experience with the launch of a new website .

MIAMI – (April 12, 2016) – Motor1.com, the premiere site for car enthusiasts and car shoppers alike, announced today its website has been re-engineered to deliver a more personal, stylish, and engaging experience to enthusiasts and car shoppers alike with greater personalization and a more functional design across multiple devices and languages.  

The new layout, which includes big, bold design with full bleed imagery,

is designed to provide a comprehensive and user-friendly experience for global visitors, and to address the needs of customers in the expanding markets, which will span 15 editions in 11 different languages.

Built on a completely new technology infrastructure and engineered to deliver automotive content at real-time speed, the new Motor1.com will serve its audience with breaking automotive news, product reviews, powerful storytelling and world-class pictures and videos in innovative ways.

The new Motor1.com, a Motorsport Network company, will use responsive design to adjust to the user’s device and platform and is the result of a mobile-first approach that allows Motor1.com to deliver a consistent experience for automotive enthusiasts and shoppers on their smartphone, tablet or desktop.

The company’s President of Global Operations, Chris Eschenburg and Editor in Chief, John Neff, both former from Verizon-owned Autoblog, oversaw the new-look Motor1.com platform.

“Our goal was simple: Understand what matters most to the readership of Motor1.com and design an experience that is easily accessible and functional,” said John Neff, editor in chief, Motor1.com. “Whether you're researching your favorite car, getting updated breaking automotive news, or enjoying our premium high-resolution digital images and videos, we want to reflect the way we all consume our automotive news and information today.”

The new website includes the following key enhancements:

  • Improved personalization to access Motor1.com; new posts and videos about your favorite cars are just a click (or touch) away.

  • Dynamic delivery of posts on all of our pages in a constantly updating stream of cutting-edge content.

  • Simplified navigation of categories with an intuitive and relevant homepage layout.

  • Large resolution pictures integrated into site with improved gallery function for multiple images.

  • Easy selection to the news and reviews for the makes and models that are in demand.

  • Quick links to Motorstore.com for the latest in racing gear from the OEM brands readers are passionate about.

“The site is the culmination of extensive groundwork and analysis as the company worked to envision tools that would best communicate our industry-leading automotive coverage. We also wanted Motor1.com to meet the every day demands of desktop, tablet and mobile to meet the individualized needs of our users,” said Chris Eschenburg, President of Motorsport Network.

“Our in-house technology team spent an immense amount of time to develop a state-of-the-art and interactive site. The re-design is a result of a global foundation of technology and product development that will power multiple sites with locally relevant and personalized content driven by Motor1.com teams around the world,” he added.

About Motor1.com

Motor1.com is a technologically advanced international digital media group specializing in automotive content while delivering the latest news, car reviews, buying guides, pricelists and premium video production. It is part of the Motorsport Network family of digital media platforms.

Websites

www.motor1.com

www.motorsportnetwork.com

www.motorsport.com

www.motorsport.tv

www.motorstore.com

www.motorsportstats.com

www.worldcarfans.com

Facebook

Twitter

For more information contact:

Scott Sebastian: M +1 312.519.5040

Email: scott.sebastian@motorsport.com

Vice President of Public Relations and Marketing

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About this article
Series General
Article type Motorsport.com news