Monster truck promoter takes show to extreme at Texas

FORT WORTH-DALLAS (Oct. 24, 2000) - Monster truck shows have been around for some 25 years*but they have never been presented like the one you will see at Texas Motor Speedway Dirt Track this weekend. Terry Dickerson is founder of Milestone ...

FORT WORTH-DALLAS (Oct. 24, 2000) - Monster truck shows have been around for some 25 years*but they have never been presented like the one you will see at Texas Motor Speedway Dirt Track this weekend. Terry Dickerson is founder of Milestone Motorsports Marketing and promoter for the first Extreme Monster Truck Nationals on Saturday and Sunday, Oct. 28-29. And, he promises a monster of a show this weekend!

"We like to tell our fans that we will sell them the whole seat, but they will only need the edge!" Dickerson said. "This type of motorsport has been around a long time, it just hasn't been presented in the way we like to do it." The way Dickerson presents a monster truck show is nothing less than spectacular. His shows are not just exhibitions of big trucks crushing cars, although that is certainly part of it.

But, his shows feature hard-nosed racing between the trucks on a dirt course. Dickerson and his associates at Milestone Motorsports Marketing have spent the past two years laying the foundation for what is expected to be a 36-event tour next season. Much of the preliminary work has been focused on licensing products and developing corporate sponsorship and promotions for some 25 of the top trucks in the country.

"We are a family-oriented show," Dickerson pointed out. "Our events are presented much in the same marketing approach as NASCAR, and that has proven to be a successful method. We are affordable for fans, and we are identifiable to the kids and parents alike. It is just great racing and very entertaining on an obstacle course track." This year has been a season of development for Dickerson and company in the promotion of monster truck shows.

Next year, he expects the drivers to be competing for points and ultimately a decisive championship, much of which will be viewed by fans across the country through a television contract that Dickerson hopes to unveil soon.

Gates open for the Saturday night show at 6:00 p.m. with competition beginning at 7:30 p.m. Gates for the Sunday afternoon show open at 1:00 p.m. with competition beginning at 2:30 p.m. Reserved seat tickets are $20 for adults and $15 for children ages 6-12. Advanced general admission seats are $15 for adults, $10 for children. Tickets can be purchased in advance by calling the speedway ticket office at (817) 215-8500. Tickets will also be available at the gate on the day of the show.

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Series GENERAL