ETCC: ESTC to be part of Super TV weekends

The partnership between Euro STC and Eurosport is growing stronger. Cooperation between the continental series for Super Touring cars and Europe's biggest television network, will lead in 2001 to a series of very high profile motorsports events,...

The partnership between Euro STC and Eurosport is growing stronger. Cooperation between the continental series for Super Touring cars and Europe's biggest television network, will lead in 2001 to a series of very high profile motorsports events, called "Eurosport Super Racing Weekends".

The programme, as it was announced in Paris, at TF1 auditorium, in the presence of a number of interested motor racing "insiders", will be composed by 10/12 events in as many European Countries, that will feature as main attractions, races of the European Super Touring Cup and Fia GT Championship.

"Those two categories are very much appreciated from our viewers", Angelo Codignoni, Chief Executive Officer of Eurosport revealed. And audience figures for the first Euro STC's races are definitely proving he's right.

Eurosport firmly believes in the international relaunching of Touring Car competitions. That's why it has decided to take part in this challenge, not simply as a television network, but as a real partner, in every respect.

"I think - Codignoni declared - that this should be the role of a modern tv station. That doesn't mean we are going to replace the organisers, but that we will sit at their table, offering our contribution to develop the tv potential and to customize the products so that should be tailored to the European viewers".

The project of Eurosport Super Racing Weekends has been developed around some cornerstones of great interest.

"The calendar - Codignoni asserted - will be finalized to avoid clashes with F1 and other motorsports events of international importance. We will also select non-Sunday European holidays, because we intend to catalyze the interest of all the motor racing fans".

A programme of spectacular supporting races will be put together, with series such as the Formula Renault Eurocup and the Renault Clio Sport Trophy. Agreement with the French manufacturer is yet to be put it down in black and white, but negotiations are in progress. And Alfa Romeo is interested too.

Tv coverage of the events, will obviously be massive: between four and five hours of "peak time" programming, live or delayed, for each weekend; plus a totally devoted weekly magazine.

The yet-to-be-launched Eurosport News 24-hours-a-day channel and www.eurosport.com website, will give great exposure to the events.

It might be a very interesting commercial package for car manufacturers and sponsors.

"We have embarked upon the current season as a test - Codignoni concluded - and results are exceeding all ours expectations. Now we are ready to commit for the next three years, being fully aware we are offering a great show of European interest on which it will be the worth to invest in terms of tv production, to bring it up on the same level with F1 and Motorcycling World Championship".

<pre>

FACTS AND FIGURES Eurosport 13: penetration increase in percentage during the latest 12 months 18: languages of broadcasting 54: Countries reached 1,200: hours of motorsports programming in 1999 20 millions: viewers per day 92 millions: homes reached 102 millions: viewers of motorsports events in 1999 250 millions: potential viewers

Super Racing Weekends 10/12 events all around Europe 4/5 hours of "peak time" programming for each event multi-media exposure high quality production standards a totally devoted 50-minute weekly magazine, broadcast on Tuesdays 11 4-minute highlights on Eurosport News, for each event a special section on the www.eurosport.com website a wide range of commercial opportunities for car manufacturers and sponsors re-sale of tv rights for a worldwide distribution

Be part of something big

Write a comment
Show comments
About this article
Series General
Tags TV