This Week in Ford Racing June 30, 2010 Today Ford Racing hosted a teleconference highlighting its four Fiesta entries into ESPN's X Games rally competition next month. Jamie Allison, Ford North America Motorsports Director; Ken Block, driver of...
This Week in Ford Racing
June 30, 2010
Today Ford Racing hosted a teleconference highlighting its four Fiesta entries into ESPN's X Games rally competition next month. Jamie Allison, Ford North America Motorsports Director; Ken Block, driver of the Monster World Rally Team Ford Fiesta, defending X Games rally champion; Kenny Brack, driver of the Olsbergs MSE Ford Fiesta; and Tanner Foust, driver of the ROCKSTAR Ford Fiesta all participated on the call. Below are highlights from the teleconference.
JAMIE ALLISON -- Director, Ford North American Motorsports
WHAT DEMOGRAPHIC ARE YOU TARGETING IN THE X GAMES? "The X Games draws the generation of Americans who are interested in the action sports. We find that it's the Millennials. We're looking after a generation that is looking for a vehicle that is fun to drive, has great handling attributes, and we believe, that they will find that with the arrivals of the Fiesta and the Focus, that are both inspired by Europe, in which they're handling DNA is instilled in these cars. When these cars come to the U.S., that generation of customer is going to take a second look at them. Putting that car in Rally is a way to showcase those attributes of agility, handling to that generation of customer. The Fiesta was not available for sale last year. In fact, the first Fiesta arrived in dealerships within the last two weeks; they are literally making their way into dealerships. All indication based on our market research is awareness of the Fiesta is at levels we've never seen on any car before. It rivals some of the awareness of our competing Japanese cars that have been in market and been for sale for many years. By utilizing action sports and X Games, we're affiliated with the some of greatest athletes. The Fiesta is accomplished in terms of its DNA from Europe, so we believe once it's widely available in dealerships we expect to see some good sales on the car."
KEN BLOCK -- Monster World Rally Team Ford Fiesta
YOU HAVE AS MUCH SEAT TIME IN THE FIESTA AS ANYONE IN THE RALLY AMERICA SERIES AND WORLD RALLY CHAMPIONSHIP. HOW DOES THAT SEAT TIME HELP YOU GOING INTO X GAMES? "I think compared to a lot of my other competition that's going into the event, I probably have the most seat time and testing time in any of the cars compared to our other car competition which will be bringing new cars. I'm very confident that I have a great set-up in the new car and I've been working really hard on that. I know what exactly what I'm going to be doing to the Fiesta to get it finished for this big X Games race. I'm really excited. The Fiesta has performed exceptionally well for me this year and I'm looking forward to taking down Kenny [Brack] and Tanner [Foust]."
KENNY BRACK -- 2009 X Games 15 Rally Cross Gold Medalist
YOU TESTED THE FIESTA YESTERDAY. IT'S BEEN A YEAR SINCE YOU'VE DRIVEN IT, WHAT ARE YOUR THOUGHTS? "I think we have a good car. It's obviously very difficult to say with the new track this year. I'm sure the competition has done some other developments as well. I think that the Fiesta is a nimble and light little car. It's quick. It remains to be seen whether it's the quickest again. I think it's got a good chance again to be the car to beat. I think we have a strong team too, if you look at the four cars and the drivers in them as well. I think it's a strong possibility that the Fiesta will win again."
TANNER FOUST -- 2009 X Games 15 Rally Cross Bronze Medalist -- WHAT ARE THE DIFFERENCES BETWEEN TRADITIONAL RALLY CROSS AND WHAT YOU'RE GOING TO BE RUNNING THERE AT X GAMES? "European Rally Cross there is anywhere from four to six cars at a time and it's usually 50 percent tarmac. I think that's the really nice thing about it, it does showcase the raw speed of these cars. These are some of the fastest race cars on the planet that have doors on them. They go zero to 60 in just over two seconds and they're pushing 600 horsepower, all four wheels so they're staggering cars to drive and similar to the rally car format. If you remember from last year driving between walls, it's kind of like caging this beast in kind of a small cage. I think when you put four cars side by side in the Super Rally event and then stuff all those cars into the Coliseum, even though it's a huge, these cars are going to be violently fast and there's going to be a lot of carnage."
-source: ford racing