AIGO, THE LEADING BRAND FOR MP3/MP4 PLAYERS AND DIGITAL CAMERAS IN CHINA BECOMES OFFICIAL PARTNER TO THE RACE OF CHAMPIONS
On 16 December 2007, aigo will, for the first time, be official partner of one of the most intense head to head challenges in the world of motorsport: The Race of Champions 2007, to be held on a specially designed one kilometre parallel tarmac track in the brand-new, state-of-the-art Wembley Stadium in London. There is an expected audience of 80,000, all seats will have unrestricted views of the on-track action.
Established in 1993, aigo specialises in making high technology mobile storage devices, digital products and self-assembling products. This includes MP3/MP4 players, high-resolution digital cameras and optomagnetic products.
"The spectacular development of the aigo trend products, expanding brand awareness all over the world, is similar to the developing motivation of The Race of Champions," said Jessie, aigo Music CEO. "Sharing the same values of high performance, speed, passion and high technology will create an opportunity to activate a win-win communication platform for aigo."
Involved in motor racing since January 2007 in the Formula 1 World Championship with the Team Vodafone McLaren Mercedes, aigo's other major sporting partnerships include the Beijing Olympic Games 2008 and football.
As a result of its partnership with aigo and its very close connexion in China, The Race of Champions will be broadcast on CCTV throughout China before Christmas.
By partnering The Race of Champions and benefiting from the media plan of the event (400 journalists expected, 1645 hours of broadcasting in 205 countries), aigo will promote its brand and products across many countries, mainly in Europe.
aigo will be prominently visible throughout the world class stadium, on the start/finish line. The Race of Champions has named a corner of its unique parallel tarmac race track - aigo corner. aigo will also be associated to TAG Heuer to support the races co-drivers.
In 1988, The Race of Champions was created by Fredrik Johnsson, President of event organiser IMP (International Media Productions), and the world's best female rally driver Michele Mouton.
"We are proud to welcome aigo as an official partner of The Race of Champions," said Fredrik Johnsson. "aigo is our first Chinese partner and together we are looking forward to building a strong and mutually successful partnership.
"With the growing popularity of The Race of Champions it is a perfect event platform for aigo to communicate their brand and exciting new products like the MP3 and MP4 Players, and Digital cameras to a worldwide audience."
The premise of the race is simple: using identical equipment and track, drivers can prove themselves based on talent alone. The drivers compete in a series of knockout heats in their own division to determine their class champion. Then, in a shoot-out to determine who is the master of motorsport, the winners go head-to-head in a super final. The victor is awarded the title "The Champion of Champions".