Abu Dhabi sponsers the ROC

Britain's winter gloom will be lifted this Sunday (16 December) when The Race of Champions blasts into London with the support of newly signed Official Destination Partner, Abu Dhabi, the capital of the United Arab Emirates. The Abu Dhabi...

Britain's winter gloom will be lifted this Sunday (16 December) when The Race of Champions blasts into London with the support of newly signed Official Destination Partner, Abu Dhabi, the capital of the United Arab Emirates.

The Abu Dhabi Tourism Authority decided to build on its ground-breaking partnership with the 2007 FIA World Rally Champions BP-Ford and the FIA World Rally Championship to include The Race of Champions, in which both the Ford Focus WRC and its retiring lead driver, Marcus Gronhoelm, will be taking part.

"Partnering the most prestigious end-of-season motorsport event in the world is a perfect fit for Abu Dhabi and its aspirations," said Ahmed Hussein, Deputy Director General of the Abu Dhabi Tourism Authority, the body responsible for the emirate's presence in the WRC as well as the FIA Middle East Rally Championship.

"With Abu Dhabi's key tourism markets in western Europe, The Race of Champions provides a great opportunity to communicate with millions of potential visitors through a dynamic and exciting format. Having this take place in front of 80,000 live spectators in an iconic venue like the new Wembley Stadium significantly enhances the impact."

The Abu Dhabi-sponsored Ford Focus-WRC

Branding for Abu Dhabi, a world-class destination for leisure, culture and commerce, will brighten up the December weather at Wembley Stadium this Sunday, although the temperature will already be rising as the world's greatest drivers take to the track in a champion of champions decider.

Formula One stars, including Michael Schumacher, David Coulthard and Jenson Button, will take on champions from disciplines including World Rally, World Touring Cars, Sports Car and NASCAR on an identical track to see who really is the best.

Wembley Stadium has been transformed into a parallel, tarmac race track for the unique event, giving each of the possible 80,000 fans a birds-eye view of every moment of action.

Abu Dhabi will not only reach Wembley Stadium's live audience, however; The Race of Champions will also be broadcast to motorsport fans around the world with seven hours of live TV coverage on both Sky and Eurosport.

‘We're proud and happy to welcome Abu Dhabi as ROC's Official Destination Partner," said Fredrik Johnsson, President of event organisers IMP. "We look forward to a long and mutually-satisfactory relationship.

"The ROC is a great platform to communicate the virtues of Abu Dhabi to a worldwide audience but also to engage with the motorsport industry outside the pressures of their normal business! The Race of Champions is definitely competitive but the drivers are there because they enjoy it, which makes for a much more relaxed environment!"

=credit: aceofchampions.com

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