Ticketmaster confirmed as official ticketing provider
LONDON, UK (August 22 2014) – Fans of the new all-electric FIA Formula E Championship can now purchase tickets to attend the first ever race in Beijing on September 13 2014.
Raceday tickets, all of which offer reserved grandstand seating, can be obtained from one of three outlets. Local fans can use the www.shuiniaoticket.com platform, whilst spectators outside of China can visit the official website www.fiaformulae.com or global ticketing leader Ticketmaster – Formula E’s official ticketing provider. Ticketmaster will also provide ticketing technology solutions and project management for the championship, and become the exclusive ticketing partner in the countries where Ticketmaster already has a presence.
For the Beijing ePrix - which will see the 10 teams and 20 drivers compete on a temporary street circuit around the iconic Olympic ‘Bird’s Nest’ Stadium – organisers are offering two pricing options – Gold and Platinum priced at 488 RMB and 688 RMB (55 and 85 Euros respectively), dependent on the view of the track. Children under five will have free entry to the Beijing ePrix – as with all Formula E races (if accompanied by an adult) – with Beijing also having a limited amount of free trackside access. Tickets can also be brought at the track on the day.
Commenting on the collaboration, Ticketmaster International’s President, Mark Yovich said: “We are thrilled to be working with Formula E. Ticketmaster’s broad experience, and the global reach we offer to millions of sports fans, positions us perfectly to work with Formula E to grow this exciting new motorsport. We look forward to working with the team at the FIA Formula E Championship and providing the best possible service for motorsport fans.”
Francesca Triossi, Formula E’s Ticketing and Merchandising Manager, added: “Fans have been able to pre-register for tickets for several weeks now, but it’s great to have them officially on sale. We believe the first ever Formula E race in Beijing is going to be a fantastic spectacle with 20 top drivers racing around the ‘Bird’s Nest’ stadium and we hope fans, both in China and from overseas, will join us in celebrating a new era of motorsport.
“We’re also very pleased to be working with Ticketmaster as they are the only ticketing provider that had the capabilities to serve our global business. Their world-class technology and service, coupled with their distribution and reach will be beneficial not only to our business, but to fans of Formula E and motor racing across the world.”
Formula E is the FIA’s new fully-electric single-seater championship designed to appeal to a new generation of motorsport fans, whilst accelerating the interest in electric vehicles and promoting sustainability. Competing entirely on city-centre circuits – with races in China, Malaysia, Uruguay, Argentina, US, Monaco, Germany and the UK – it uses cars capable of speeds in excess of 150mph (225kph). Its 10 teams feature some of the leading international names in motorsport including Alain Prost and Michael Andretti, along with high-profile environmental supporters such as Sir Richard Branson.