Formula E secures live free-to-air UK television deal with ITV

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ITV4 is one of the UK's leading channels for motorsport coverage.

LONDON, UK – All 10 rounds of the 2014/2015 FIA Formula E Championship will be televised live and free-to-air in the UK after series organisers confirmed a broadcast deal with leading UK network ITV.

Brokered by international media company MP & Silva, the ITV agreement adds to existing deals with FOX Sports and Japan’s TV Asahi. Live coverage will be screened on ITV4 and ITV4 HD, alongside coverage on www.itv.com. The programme will also be available via the on-demand ITV Player service.

FIA Formula E Championship announcing its new TV broadcast deal
FIA Formula E Championship announcing its new TV broadcast deal
All programmes will feature comprehensive coverage of each live race together with pre-race build-up – including highlights from the day’s earlier practice and qualifying sessions - podium celebrations and post-race interviews.

ITV4 is one of the UK's leading channels for motorsport coverage already screening extensive coverage of the British Touring Car Championship, along with British Superbikes and the World Rally Championship.

Ali Russell, Chief Marketing Officer at Formula E, said: “We’re delighted to be announcing this partnership with ITV today and to be securing live, free-to-air coverage of all Formula E races for our UK fans – of which we’re confident there will be many. The UK is widely considered the home of motorsport and a very important market for Formula E. As such, with its unrivalled commitment to motorsport, ITV provides the perfect platform to showcase our new fully-electric series - which will also be racing in London in June 2015 – and to appeal to a new generation of motorsport fans.”

FIA Formula E

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Series FORMULA-E
Article type Breaking news
Tags formaula-e