Formula Pacific Re-Launched as JK Racing Asia Series

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JK TYRE & INDUSTRIES LAUNCHES THE JK RACING ASIA SERIES

* JK Tyre's biggest motorsports endeavour in recent times

* The car will be christened Formula JK Tyre Pacific and will run on JK tyres

New Delhi: JK Tyre, the name synonymous to motorsports, today added another feather to their cap by making the biggest announcement in Indian motorsport in recent times. JK Tyre proudly brings to all the motorsport aficionados the JK Racing Asia Series.

Present at the launch announcement were Dr. Raghupati Singhania, Vice-Chairman & Managing Director, JK Tyre & Industries Ltd, Mr. David Sonenscher, CEO, Motorsport Asia Ltd. and Mr. Vicky Chandhok, President, Federation of Motorsport Club of India.

The championship JK Racing Asia Series will run under the patronage of the JK Tyre brand and will remain under the management of Motorsport Asia, the biggest motorsport promoter and organiser in Asia .

Speaking on the occasion, Dr. Raghupati Singhania, Vice Chairman & Managing Director, JK Tyre & Industries Ltd. said, "It is a very proud moment for our company today as we announce the launch of the prestigious JK Racing Asia Series. It has been our company's vision and mission to ensure a global presence for India in the world of motorsport and we have worked endlessly to achieve that. Our commitment to and tryst with motorsport in India began with the Himalayan Car Rally, almost three decades back. In these three decades, we have catapulted that commitment to the global arena from participation of our prodigies in the revered international series to today becoming the promoters of Asia biggest single seater series."

"The JK Racing Asia Series will showcase a line-up of drivers from all corners of the world including Asia-Pacific, Europe and Africa . The race car will be christened Formula JK Tyre Pacific and will run on JK tyres" he further added.

Mr. David Sonenscher, CEO, Motorsport Asia said, "Firstly congratulations to JK Tyre for another great achievement for their group. We at Motorsport Asia are proud to be associated to a brand that takes pride in all its motorsport endeavours and who are always striving to help better the industry."

"The JK Racing Asia Series is truly an excellent Series that has helped to groom many of the talented race drivers we see out there today. We are also excited to be coming here later this year to end our first race season with JK Tyre at the newly built Jaypee International Race Circuit" concluded Sonenscher.

Congratulating JK Tyre Mr. Vicky Chandhok, President, Federation of Motorsports Club of India said, "JK Tyre has lived up to their mission of making India the motorsports hub of Asia . JK Tyre's efforts towards identifying, nurturing and promoting young talent is commendable with its prodigies like Narain Karthikeyan, Karun Chandhok and Armaan Ebrahim, who have made their mark internationally."

"India is spearheading motorsport development in the region and with the growth of our economy and the interest level of corporates in motorsport, this will further strengthen the efforts of people associated with the sport. F1 coming to India, the launch of the JK Racing Asia Series, the two Indian drivers on the F1 radar bears testimony to this fact. 2011 truly is a year of Motorsports in India ", he further added

The races will commence in April this year, the venues being Malaysia , Korea , Indonesia , China , Singapore and India . JK Racing Asia Series will consist of 18 races on six weekends in the 2011 season. On three occasions the JK Racing Asia Series will support Formula One Grand Prix, in Malaysia , Singapore and the newly built circuit in India . The remaining three weekends will be part of the Asian Festival Of Speed in Korea , Malaysia and Indonesia .

JK Racing Asia Series will feature an ultra-modern standard specification racecar. The Formula JK tyre Pacific is made of carbon-fibre Kevlar, which has been proven to be of the highest safety standards. The 140bhp, 1.2litre BMW engine provides a maximum engine speed of 9,250rpm with a top speed of 230km/h. The race car will run on JK tyres.

The series is in sync with JK Tyre's philosophy of identifying and developing young racing talents to become future world champions. The JK Racing Asia Series is for the most talented drivers rather than just the most financially healthy to succeed. It is for this reason that both the car and the training programme have been devised so that little if any advantage can be obtained by extra investment.

Viewers in over 100 countries will receive great TV coverage of the JK Racing Asia Series where 185 programmes with 10,850 minutes of coverage are broadcast to a total potential viewership of over 612 million.

About JK Tyre & Motorsports:

JK Tyre & Industries Ltd. is a leading tyre manufacturer in India and has a strong presence in the truck, passenger cars, farm and light commercial vehicles. JK Tyre has always been closely associated with the world of sports. Almost three decades back the company laid down a long term and sustained approach to promote Motorsport. Participating in this form of the sport has helped the company in continuously updating its products to meet the challenges of gruelling Indian conditions. The sport at that time in India was perceived for elite but JK Tyre took upon itself to package and redesign the sport to suit the masses. The company not only made the sport affordable but also equivalent to International operating standards. JK Tyre's foray into Motorsport was a well thought out strategic decision to not only use and develop this virgin branding platform but also to realize the dreams of making India a force in the field of motor sport.

The Racing and Karting programme by JK Tyre has been the breeding ground for the country's motorsport talents like Narain Karthikeyan, Armaan Ebrahim, Karun Chandhok, Ashwin Sundar, Aditya Patel, Parthiva Sureshwaran and other new emerging talents.

About Motorsport Asia Limited:

Motorsport Asia Ltd (MAL) was established in 1996 with the vision to fully develop the motorsport industry in the Asian region. The company represents the new face of dynamism and optimism of the region, and is strategically poised to exploit the growing interest of the sport in Asia . Motorsport Asia Ltd is the organizer and commercial rights holder of the GT Asia Series, Asian Touring Car Series and JK Racing Asia Series. MAL also established and operates the Porsche Carrera Cup Asia Series. Ties with international media, regional motorsport authorities and circuit owners has helped Motorsport Asia to create the Asian Festival Of Speed Event (AFOS), which over the past sixteen years has clearly established itself as the leading Asian motorsport event.

MAL provides a complete range of motorsport services, ranging from Race Management, liaison with racing circuits and regulatory bodies; motorsport Technical expertise and know how for manufacturers and teams; Freight Movement and transportation of race cars and equipment by sea, land and air; providing Media and Public Relations services and providing Hospitality, Catering and Entertainment services.

MAL also has in-house TV production and distribution facilities, currently filming, producing and distributing both live and delayed programming. The Asian Festival Of Speed TV shows are broadcast globally in over 100 countries on both satellite and terrestrial channels.

AFOS is visited by media organizations from around the world and articles featuring the event were published globally. Motorsport Asia operates a dedicated website www.afos.com which is regularly visited by people in over 112 countries. In addition Motorsport Asia offers consultancy services for the construction or enhancement of motorsport facilities.

-source: afos.com

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