Williams is delighted to announce the launch of its new website, williamsf1.com, designed to progress the company’s communication, interaction and engagement with users.
The new website fulfils a number of objectives; enhancing the user experience with a clean and modern interface, whilst also placing an increased emphasis on social integration.
Developed in conjunction with brand and digital agency Rufus Leonard, williamsf1.com consolidates the previous Williams web-estate.
It brings together the varying aspects of Williams, including the Williams F1 Team, Williams Advanced Engineering, Williams Hybrid Power and the Williams Conference Centre, unifying and projecting the Williams brand.
The simplified design enables fans, investors, partners, press, event organisers, new business and potential employees to experience what Williams has to offer.
Claire Williams, Director of Marketing and Communications, said; “We’re delighted to launch our new website. It provides a single platform that brings together all aspects of our business and digital communications.
“Williams has been synonymous with Formula One for over 30 years but it has expanded and diversified as a business and we required an online presence that befitted that.
Our previous web estate consisted of a number websites, so to bring them all together in this manner, as well as building a new CMS and Email Distribution System is something that will enhance the experience for all users.”
Williams F1 Team