RBS F1 sponsorship extended to Green Flag
8 May 2009: RBS and the AT&T Williams team today announced that Green Flag, the rescue and recovery experts, will become part of RBS' F1 sponsorship as the Bank seeks to widen the benefits of this association across the Group's businesses.
Allan Watt, Head of Group Brand Communications at RBS, said:
"The RBS association with Williams is set to run until the end of 2010, but as part of an ongoing review of our sports sponsorship activity, RBS is taking the opportunity to broaden the benefit across the Group to the Green Flag business. Green Flag was a natural choice to utilise the F1 partnership for the benefit of their customers and employees in the UK and Europe as well as for new customer acquisition.
"Williams have been very supportive in finding ways for us to maximise this sponsorship and reduce costs over the course of this season and 2010. The RBS brand will remain in place alongside Green Flag on the car and remains an effective means of talking with our customers in Asia and beyond."