Whitmarsh 'worried' about F1 in China

1,139 views

Whitmarsh thinks that, the sport has not done enough to promote itself in China

Apr.11 (GMM) Shanghai has been on F1's annual calendar since 2004, but so far the pinnacle of motor sport has not made the expected impact on the crucial Chinese market.

"I'm worried about China," McLaren team boss Martin Whitmarsh admitted to AP news agency.

"The potential is huge, the importance is massive and we must make it successful there," he said.

Whitmarsh thinks that, collectively, the sport has not done enough to promote itself in China, the most populous country on earth with arguably the most important economy.

"We need to work a little harder," he said. "We as a sport are a little bit arrogant. 'We're Formula One. We arrive and people will want to come to see us.'

"But China doesn't need us," Whitmarsh insisted.

A Chinese hero would help. Caterham already has Ma Qing Hua - a Shanghai local - on its reserve driver roster in 2013, and on Friday he will contest the morning practice session.

"For me, we just need some time to let people understand this sport," Ma said.

"At the moment, Formula One is already a top five sport in China. It's quite big and growing very fast."

Write a comment
Show comments
About this article
Series F1
Article type Commentary
Tags china, whitmarsh

User photos

colfox72
F1

colfox72

1 photos
EuroRacer
F1

EuroRacer

44 photos
Evan_DeCiren
F1

Evan_DeCiren

27 photos
gillfoto
F1

gillfoto

1 photos
akazoinho
F1

akazoinho

4 photos
Tim Holmes
F1

Tim Holmes

25 photos
jimmykwoods
F1

jimmykwoods

2 photos
nickmossdesign
F1

nickmossdesign

1 photos
Upload photo