Identity Conveys Multi-national Appeal, Multi-purpose Use
United States Grand Prix Group Brands World-Class Facility “Circuit of the Americas™”
AUSTIN, Texas – April 12, 2011 – The United States Grand Prix group responsible for bringing Formula 1™ back to the United States in 2012, has officially named its Austin facility, Circuit of the Americas. The brand signifies that the center will be a premier destination in the western hemisphere where business leaders, entertainers and sports fans come to see world-class performances. The name draws on the history and tradition of motorsports racing globally and serves as an invitation to every fan seeking a premier entertainment experience.
We are building a destination for entertainment and business, not simply a race track, and this brand reflects that entire idea.
“We are building a destination for entertainment and business, not simply a race track, and this brand reflects that entire idea,” said Tavo Hellmund, Managing Partner of Full Throttle Productions L.P. and Chairman of Formula 1 United States Grand Prix™. “Racing days will account for a total of about 30 days a year, but great performances and winning ideas will be inspired by this brand every day.” The new logo mark consists of the logo-typed name ornamented with red and gray streamers to evoke feelings of performance, competition and victory.
“One of the most inviting aspects of the name is the word ‘Americas’,” said Red McCombs, Founding Partner of the facility. “It reflects Austin’s ideal location at the crossroads of North America from north to south, east to west. Also, it speaks to our state as a center of commerce and cultural exchange in this hemisphere. I look forward to meeting many fans and visitors who will be coming from every country.”
The Circuit of the Americas master plan features a variety of permanent structures designed for business, education, entertainment and race use. The paddock building on race weekends, for example, will also serve as a 500-person banquet hall for events such as private or corporate dinners and nonprofit fundraising galas.
The main grandstand plan includes luxury suites that can be used for business entertaining; and with a capacity of nearly 750 people and a commercial kitchen and cafe, the media and conference center will host business conferences, seminars and receptions. During race weekends, it will convert into an international media center, accommodating the world’s traveling press.
The 5,400 square foot Medical Building is being built for year round use as a training facility for area emergency care professionals and medical school students. During races, it will serve as a trauma care location for driver-athletes who may be injured in competition.
Fourteen suites, each 3,600 square feet with elevators and kitchens, will be outfitted with the latest A/V gear and high-speed web connections to serve as business meeting suites for up to 75 people each. During race weekends, teams and sponsors will use the suites for meetings and hospitality.
Live music entertainment with world-class performers will be a staple at Circuit of the Americas during race and non-race weekends. The Grand Plaza is designed as an open stage area where performers can entertain thousands of people in a panoramic setting. Permanent concessions, restrooms and other amenities will make the experience comfortable and memorable.
Circuit of the Americas™ Partners with Texas Schools
Del Valle ISD, Huston-Tillotson University, St. Edward’s University, Texas A&M University Connect Classrooms with Construction
Students from four Texas schools are playing an important part in building Circuit of the Americas, future home of Formula 1™ and MotoGP™ Grand Prix World Championships. Texas A&M University, St. Edward’s University, Huston-Tillotson University and Del Valle ISD are participating in unique partnership programs linking classroom learning to practical application work occurring at the construction site.
“With Circuit of the Americas we are building a small city,” said Tavo Hellmund, Managing Partner of Full Throttle Productions L.P. and Chairman of Formula 1 United States Grand Prix™. “It offers an incredible opportunity for students in a variety of disciplines to put their classroom lessons to work building what will be a premier business and entertainment destination. At the same time, we benefit from the fresh perspective, creativity and the enthusiasm they bring.”
Del Valle ISD has adopted Race to Learn, a cross-curricular teaching resource developed by Formula 1, the AT&T Williams Racing team and the University of Cambridge. Students will also be participating in their own Green Racing Research program to explore ways energy efficient technologies may be used at the site.
“Because we are so close, Circuit of the Americas is almost like our district’s home field,” said Dr. Richard Vasquez, president of the Del Valle School District Board of Trustees. “It is going to serve as a source of learning and inspiration for generations of students who attend our schools.”
Huston-Tillotson University is putting its students to work at Circuit of the Americas through a summer internship program. Three of the school’s students in the Business School will be providing support to the marketing and finance departments.
“The long-term success of Circuit of the Americas is going to depend on smart, energetic graduates,” said Dr. Steven Edmond, Professor of International Business at Huston-Tillotson University. “That the owners group recognized this so early in the project is a delight – it shows a great commitment to our young people and to a philosophy of corporate citizenship.”
With Circuit of the Americas, we get the added advantage of having a huge and awe-inspiring story to tell.
St. Edward’s University
Students from the St. Edward’s Humanities School Photocommunication program are bringing their keen eyes and cameras to Circuit of the Americas. The images they capture of the construction process will be used to create a commemorative table book.
Photocommunications Professor Joseph Vitone said, “Anytime our students get to train their lenses on a news-making project, it is a win. With Circuit of the Americas, we get the added advantage of having a huge and awe-inspiring story to tell. It will be fascinating to see how their individual images combine into a singular vision.”
Texas A&M University
Texas A&M University, already home to the state’s Formula Hybrid Race Car Program, is bringing students from its School of Landscape Architecture to the construction phase of Circuit of the Americas as early as Fall 2011. Students will work hand-in-hand with professional landscape designers to install a number of landscape features.
“This project provides a unique opportunity to mutually support our respective visions and missions,” said Dr. Jorge Vanegas, Dean of the College of Architecture. “Possible projects and studies can address any topic with the Architecture, Landscape Architecture and Urban Planning, Construction Science or Visualization knowledge domains.”
A number of other area schools, including Texas State University and Austin Community College, as well as Austin’s Partners in Education nonprofit organization, are also exploring opportunities with Circuit of the Americas.
-source: circuit of the americas