The final score: Germany 7, German GP fans EUR 77

Hockenheim ticket discount offer backfires in what could be the worst promotional idea ever.

Jul.10 (GMM)  A marketing gimmick has backfired ahead of next weekend's German Grand Prix.

Germany's Auto Motor und Sport said a EUR 11 ticket discount was being offered for every goal scored by the national team in its world cup semi-final against Brazil.

'Die Mannschaft' then stunned the world by humiliating Brazil with a staggering final score of 7:1. It means a EUR 77 discount per ticket in the six highest categories for the German Grand Prix.

"The inventor of the campaign probably had not imagined such a result," said Auto Motor und Sport correspondent Michael Schmidt.

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About this article
Series F1
Event German GP
Track Hockenheim
Article type Breaking news
Tags die mannschaft, football, german fans, soccer

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