Apr.7 (GMM) Sainsbury's, the UK supermarket giant, has denied rumours it could lose its boss to Formula One.

Anti drunk driving banner featuring Bernie Ecclestone
Anti drunk driving banner featuring Bernie Ecclestone

Photo by: XPB Images

Last week, F1 chief executive Bernie Ecclestone failed to deny rumours Sainsbury's Justin King is being lined up to replace him.

"I've no idea whether the boss of a company like Sainsbury's could do my job," the 82-year-old told the Guardian. "Maybe he could."

A Sainsbury's spokesman has now replied: "This is pure speculation.

"Justin's made his commitment to the business clear and is excited about Sainsbury's long-term prospects for growth. Any discussion of succession is entirely premature."