Steinmetz adds sparkle to McLaren

Steinmetz, creators of the world's finest diamonds, and West McLaren Mercedes are delighted to announce the start of a glittering Formula One Partnership.  The diamond group joins the team as an Associate Partner from this weekend's Australian ...

Steinmetz, creators of the world's finest diamonds, and West McLaren Mercedes are delighted to announce the start of a glittering Formula One Partnership.  The diamond group joins the team as an Associate Partner from this weekend's Australian Grand Prix.

"Formula One is a test not only of mental and physical strength, but more importantly of excellence in design and engineering – values that Steinmetz is proud to share with West McLaren Mercedes. Steinmetz is synonymous with rarity, beauty and luxury, just like the team's cars, and we are pleased to be joining the illustrious ranks of a winning Formula One team," said Nir Livnat, CEO of Steinmetz.

Ron Dennis, Chairman and CEO of the McLaren Group commented: "We strive for perfection and flawless performance in all that we do at West McLaren Mercedes and are very proud of our Partnership with the Steinmetz Diamond Group. Precision engineering and uniqueness are at the core of Steinmetz's success, and these strongly reflect our integral values."

"Today's announcement marks the third new Partner to join West McLaren Mercedes for the 2005 season," Dennis continued. "This illustrates the continued global magnetism of the sport of Formula One and the team."

-mclaren-

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Series Formula 1
Teams Mercedes , McLaren