As Michael Schumacher's move to Mercedes GP Team was confirmed, Richard Bracewell, Shell's Global Sponsorship Manager, reflected upon the 14-year association with the seven-time Formula One champion:
"Michael has worked with Shell as a racing driver and subsequently as a global ambassador since 1996. He has assisted us in highlighting important developments in fuels and lubricants, as well as helping Shell to promote road safety in many countries around the world. During his association with Shell, Michael has been the focal point of several of our key campaigns, helping to launch Shell V-Power; the fuel developed with Ferrari, also later becoming the face of Shell Helix Motor Oils and of Shell's highly successful Ferrari model car promotion. Most recently, Michael spearheaded a Shell-supported road safety campaign in the Middle East and Africa. We wish to thank Michael for a long-standing and successful partnership and wish him the best of luck as he moves into an exciting new chapter of his career."