Bookmaker Victor Chandler is offering odds of 13/2 that Michael Schumacher will secure a record-expanding eighth world championship in 2010.
After the legendary German's return to the sport after a three-year absence was announced just prior to Christmas, fans have been racing to place bets on how the soon-to-be 41-year-old will fare.
Major UK bookie William Hill's odds for an eighth drivers' crown have already come in from an initial 8/1 to 6/1, while Blue Square are offering 4/7 for Schumacher's ninety-second career race win, in from an initial 6/4.
Like Victor Chandler, the Austrian bookmaker Bwin has Schumacher at 13/2 for the title.
"If he's given the wheels, it would take a brave man to bet against the Teutonic totem," correspondent Tom Cary wrote in the Daily Telegraph.
William Hill, however, tips Lewis Hamilton as the 9/4 favourite for the 2010 championship, with reigning champion Jenson Button at 11/2.
Ladbrokes has Hamilton at 5/2 for the title, ahead of Ferrari's Fernando Alonso (3/1) and then Schumacher (5/1). Button is the fifth favourite at 6/1, and Schumacher's Mercedes teammate Nico Rosberg seventh at 10/1.