Sauber F1 Team lining up in Swiss running shoes by On

801 views

Leading elite athletes such as Ironman Vice World Champion Caroline Steffen run in On shoes.

Hinwil – Swiss running shoe company On is now equipping the Sauber F1 Team with its award-winning performance running shoes. Motor racing is a team sport in which the best possible material plays a key role.

Nico Hulkenberg, Sauber F1 Team
Nico Hulkenberg, Sauber F1 Team

Photo by: Sauber F1 Team

The team’s trackside endeavours demand a combination of endurance and quick reactions, and the patented technology developed by On blends comfort and speed – virtues that also boost the Sauber F1 Team drivers and physiotherapists in their race preparations and training camps.

“We’re particularly pleased to be working with another Swiss company,” says Monisha Kaltenborn, CEO of the Sauber F1 Team.

“On is a young, innovative enterprise and an excellent fit for us, especially as many of the team use their brief periods of free time during race weekends to keep fit by jogging around the circuit.”

“Sauber F1 is all about innovation, speed and precision – attributes that running shoes have lacked for a long time to this degree,” says Olivier Bernhard, six-times Ironman champion and co-founder of On.

“The radical new sole developed by On helps elite athletes to set new personal best times and run more efficiently. And countless amateur runners have also experienced a new running feeling with the shoes and are simply having more fun.

”On AG is a young Zurich-based running shoe company on a simple mission: the team strives to elevate running to a sport that is not just healthy but fun, too.

The company was founded in 2010 and success has been quick to follow; leading elite athletes such as Ironman Vice World Champion Caroline Steffen run in On shoes.

The stand-out feature of On shoes is their unique CloudTec sole, which provides a soft landing and powerful takeoff. This patented technology was engineered in Switzerland and enables athletes to run more efficiently.

The On running shoe has just won the ispo Gold Award for the best performance shoe of 2013, the latest in a string of technology and design prizes the company has earned around the world.

Sauber F1 Team

Write a comment
Show comments
About this article
Series F1
Article type Breaking news
Tags gutierrez, hulkenberg, sauber

User photos

Tim Holmes
F1

Tim Holmes

25 photos
EuroRacer
F1

EuroRacer

38 photos
Evan_DeCiren
F1

Evan_DeCiren

27 photos
jimmykwoods
F1

jimmykwoods

2 photos
nickmossdesign
F1

nickmossdesign

1 photos
EricDebris
F1

EricDebris

411 photos
hanmerdesign
F1

hanmerdesign

7 photos
darkcloud154
F1

darkcloud154

22 photos
Upload photo