F1

Santander delighted with F1 sponsor backing

Santander is more than happy with its sponsorship activities in Formula One, according to Spanish media reports. Citing the confirmation of communications boss Juan Manuel Cendoya, the EFE and Europa Press (EP) news agencies said the Spanish ...

Santander is more than happy with its sponsorship activities in Formula One, according to Spanish media reports.

Citing the confirmation of communications boss Juan Manuel Cendoya, the EFE and Europa Press (EP) news agencies said the Spanish bank's EUR 50 million spend this year will net a five-fold return.

That means that the returns gained in 2010 will pay for Santander's projected spending between 2011 and 2014, involving trackside and race sponsorship and the major backing of the Ferrari team.

The EP report said Santander reduced its advertising in other areas after investing in F1, including a 10 per cent decrease in 2009.

Write a comment
Show comments
About this article
Series F1

User photos

sleboz
F1

sleboz

4 photos
EuroRacer
F1

EuroRacer

45 photos
Josefine Lißner
F1

Josefine Lißner

1 photos
hanmerdesign
F1

hanmerdesign

9 photos
Evan_DeCiren
F1

Evan_DeCiren

30 photos
colfox72
F1

colfox72

1 photos
gillfoto
F1

gillfoto

1 photos
akazoinho
F1

akazoinho

4 photos
Upload photo