Alain has been the Brand Ambassador for Renault since 2012 and will take on an enlarged consultancy role within Renault Sport F1 this year. In addition to his current duties promoting the brand in press and marketing activities, the Frenchman will assume an advisory role within the Renault Sport F1 Executive Committee.
Within the scope of this role Alain will attend a selection of races over the year, plus events outside the F1 calendar, including the World Series by Renault and various other competition activities.
Alain and Renault have a long working history. Alain raced for the Equipe Renault Elf in the early part of his F1 career, from 1981 to 1983. Over this period he won nine races, only missing the drivers’ title in 1983 by two points. He resumed his relationship with Renault in 1993 after joining Williams. The Frenchman went on to dominate the championship with seven wins, thus securing his fourth and final world title.
Alain Prost added, ‘Renault has a long history within F1 and everything it has done in the sport has ultimately been a success. Indeed I have achieved some of the greatest results of my career with Renault power. Over the past year I have seen that it has kept the same passion and rigour for F1, and it has stayed true to these values as it prepares for the new V6 power unit in 2014. I will use my experience and knowledge of the sport to advise on strategic and technical challenges – it’s a very exciting time for everyone and together we represent very strong potential.’
Renault Sport F1