More sources reporting Mercedes-rebranding rumours

1,077 views

Aug.17 (GMM) More publications and sources are reporting rumours Mercedes could be looking to reshape its commitment to Formula One.

The latest edition of the French weekly Auto Hebdo reported that, still yet to agree a new Concorde Agreement deal, the Stuttgart carmaker could field only a 'semi-official' team from 2014.

Bernie Ecclestone with Dr. Dieter Zetsche, Chairman of Daimler and Norbert Haug, Mercedes, Motorsport chief
Bernie Ecclestone with Dr. Dieter Zetsche, Chairman of Daimler and Norbert Haug, Mercedes, Motorsport chief

Photo by: xpb.cc

The report said the move, with Mercedes remaining an engine supplier but taking a more engineering rather than managerial focus, could see the Brackley based team rebadged as 'AMG', which is the German marque's high performance arm.

A similar story, reportedly due to "increasingly insistent rumours", is now being told by Italy's Autosprint.

That report said the 'AMG'-solution is a "compromise" in light of the Mercedes board of directors pushing hard for a full Formula One withdrawal.

Autosprint said the directors are unsatisfied that, three seasons after the Brawn GP rebranding and the reunion of Ross Brawn and Michael Schumacher, all Mercedes has to boast is Nico Rosberg's single win.

The report said the "greatest advocate" of the Mercedes GP project has been Daimler chairman Dieter Zetsche, who will reportedly step down within a few months.

Also reporting that a "radical change" in Mercedes' F1 commitment is shaping up is French commentator Jean-Louis Moncet, who in his Auto Plus column cited a source who is "known for the veracity of his information".

That source said the matter will be finalised at Mercedes' next board meeting.

Write a comment
Show comments
About this article
Series F1
Article type Rumor
Tags amg, brawn, concorde, fia, fota, haug, mercedes, rosberg, schumacher, stuggart, zetsche

User photos

Tim Holmes
F1

Tim Holmes

25 photos
EuroRacer
F1

EuroRacer

38 photos
Evan_DeCiren
F1

Evan_DeCiren

27 photos
jimmykwoods
F1

jimmykwoods

2 photos
nickmossdesign
F1

nickmossdesign

1 photos
EricDebris
F1

EricDebris

411 photos
hanmerdesign
F1

hanmerdesign

7 photos
darkcloud154
F1

darkcloud154

22 photos
Upload photo