McLaren retains Johnnie Walker as sponsor

McLaren has tied down long-time sponsor Johnnie Walker on a multi-year deal, despite earlier speculation suggesting the brand would leave the British team.

Diageo brand Johnnie Walker, which has backed McLaren since 2005, was rumoured to instead be joining Force India in the off-season, with the Woking-based squad securing Chandon sponsorship.

However, having lost a number of backers in the recent years and lacking a title sponsor, McLaren has indeed managed to prevent the whisky brand's exit.

It has likewise earlier renewed a deal with another long-term sponsor - the UK branch of the bank Santander.

"Johnnie Walker’s renewed agreement with McLaren-Honda underlines our belief in, and commitment to, the strength and durability of long-standing commercial partnerships," McLaren boss Ron Dennis said in a statement.

"A partnership that has existed for more than a decade provides each party with greater levels of strength and depth – huge positives in today’s fast-moving consumer society.

"This partnership renewal eloquently and irrefutably underlines the robust and exciting direction in which McLaren-Honda is going, with victory on track the destination.”

Be part of something big

Write a comment
Show comments
About this article
Series Formula 1
Teams McLaren
Article type Breaking news
Tags johnnie walker