McLaren renews Santander sponsor deal

McLaren has secured a sponsorship boost, with confirmation of a new deal with bank Santander UK.

Having been a part of McLaren's sponsorship portfolio since 2007, Santander's new deal runs until the end of 2020 and is aimed at making the most of the profile of Jenson Button.

Ekrem Sami, managing director of McLaren Marketing, said: “Our renewed partnership demonstrates a well-founded belief in the team’s ability to successfully activate brands around a shared, common vision for the future.

“I look forward to developing the relationship and hope to see it continue to go from strength to strength for both brands.”

Button added: “I’m really pleased to continue working with Santander, as is everyone at McLaren-Honda. We’ve enjoyed a great partnership to date and I look forward to that continuing.

“While first and foremost I’m a racing driver, I’m also a passionate cyclist, and so I’m looking forward to doing more with Santander Cycles and helping encourage more people to get involved.”

The Santander deal comes off the back of some difficult times for McLaren, which has still yet to find a replacement title sponsor for Vodafone.

It has lost long-term partners Hugo Boss, Johnnie Walker and Tag-Heuer over the past two years – although recently concluded a deal with sparkling wine brand Chandon for 2016.

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About this article
Series Formula 1
Drivers Jenson Button
Teams McLaren
Article type Breaking news
Tags santander