McLaren launches the new MP4-28 in style

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Evolution through history: parade of classic McLaren racing cars heralds launch of new Vodafone McLaren Mercedes MP4-28

Woking, UK, - Vodafone McLaren Mercedes launched its 2013 Formula 1 challenger and kicked off a year of 50th anniversary celebrations with a spectacular parade of classic racing cars at the McLaren Technology Centre this morning.

The parade brought to life a string of race- and championship-winning McLarens from across the decades, included 1970’s M8D CanAm sportscar, Emerson Fittipaldi’s iconic 1974 M23, Ayrton Senna’s dominant 1988 MP4/4, our 1995 Le Mans-winning F1 GTR, Mika Hakkinen’s MP4-13 car from 1998 and Lewis Hamilton’s 2008 MP4-23.

Jenson Button, McLaren and Sergio Perez, McLaren with the new McLaren MP4-28
Jenson Button, McLaren and Sergio Perez, McLaren with the new McLaren MP4-28

Photo by: XPB Images

The display culminated in the arrival of our 2013 race drivers, Jenson Button and Sergio ‘Checo’ Perez – who arrived driving a development model of our new McLaren P1TM sportscar and a 12C Spider, respectively.

Evolution through history

The display of classic McLarens was a timely reminder of the weight of history that constantly hangs over a team with such high expectations each and every season. Following such a winning pedigree is the aim and intention of each and every man and woman who comes to work at McLaren every day.

And, for everyone involved in its inception, the Vodafone McLaren Mercedes MP4-28 is the logical culmination of everything we’ve ever done: it’s the sum of 50 years’ experience, expertise and passion.

The MP4-28 isn’t merely a refinement of last year’s seven-race-winning car, it’s a deep and sweeping re-design of an already successful chassis in several key areas – most notably around the nose and front suspension, the sidepod profiles and the rear bodywork.

Jenson and Checo – a perfect blend

Jenson and Checo continue the trend of evolution through history.

Jenson begins his fourth season at Vodafone McLaren Mercedes as the team’s most experienced driver. Indeed, during his time here, he has won more races (eight) and scored more points (672) than during the rest of his 10-year Formula 1 career.

For 2013, he is keenly anticipating the opportunity to maximise all his skill and depth of experience to spearhead the development of the car across the championship season.

By contrast, Checo is starting only his third season in Formula 1, aged 23. Young, eager to learn, and already impressing the team with his ability to absorb information, he is perfectly poised to benefit from the team’s professionalism and experience as he develops and gathers pace during his important first season as a Vodafone McLaren Mercedes driver.

Our driver pairing is the perfect blend of youth and experience.

We will once again be targeting both the drivers’ and constructors’ world championships. The ongoing strength in depth of the organisation, plus the exciting addition of Sergio to the proven package of Jenson gives the whole team strong encouragement and motivation for the year ahead.

Powering the market with 50 years of expertise

Our unrivalled experience as a British F1 team has enabled us to develop cutting-edge technologies. We’re proud that the technology and expertise pioneered at the racetrack and developed by McLaren Applied Technologies, working in partnership with Vodafone, were used by British canoeists, rowers, cyclists and sailors, helping to bring home 15 gold medals last summer.

In partnership with Vodafone and Birmingham Children’s Hospital, we have begun a successful pilot utilising Formula 1 data management expertise to improve the monitoring of children in intensive care – a project we hope to continue and expand in 2013.

We will also be supplying motors, transmissions and data systems for teams entering the new Formula E series, which is set to hit city streets in 2014.

The depth of trust and respect we enjoy with our partners has allowed us to extend record-breaking relationships with the likes of Hugo Boss (32 years), TAG Heuer (28 years), Kenwood (23 years), ExxonMobil and Mercedes-Benz (19 years) and SAP (15 years).

In addition, our longstanding partnerships with Johnnie Walker and Hilton (nine years), Vodafone and Santander (seven years) are globally successful. Our recent strategic partnership with GlaxoSmithKline, which has seen GSK scientists develop a successful drinks formula to hydrate the drivers, will see the launch of the McLaren GSK Centre for Applied Performance at the end of the year.

Last year, Vodafone McLaren Mercedes also became the first motorsport company to retain the challenging Carbon Trust Standard in recognition of our continued efforts to reduce the impact we have on the environment.

2013: the most exciting year yet for McLaren Automotive

On the road, McLaren Automotive’s high performance cars have been setting new standards. Last year we launched the 12C Spider, the open-roofed version of the groundbreaking 12C, and also unveiled the McLaren P1TM, which launches this year with the aim of being the best drivers’s car in the world, on both the road and track.

88Evolution through history – or history through evolution?

In 2013, we are set to do both.

Jenson will begin track testing of the MP4-28 at Spain’s Circuito de Jerez on Tuesday February 5.

Vodafone & Vodafone McLaren Mercedes

Vodafone, one of world’s largest mobile communications companies, became title partner of the Vodafone McLaren Mercedes team in 2007, extending the relationship in 2010 to become the Official Total Communications Provider.

Dominant title sponsorship branding can be seen on the MP4-28 cars and the drivers' and pit crews' overalls and helmets. In addition, the partnership delivers an innovative, powerful and integrated marketing platform enabling Vodafone customers to get closer to the action through unique experiences, innovative content, experiential events, advertising, offers and promotions.

As well as providing a wide range of services to support the on-track success of the Vodafone McLaren Mercedes team, including fixed, mobile and broadband networks, content and communication services and associated devices, Vodafone works with McLaren Group away from the track.

Vodafone & McLaren Applied Technologies

Using its F1-derived science and cutting edge telecommunications technology, McLaren Applied Technologies and Vodafone have partnered on numerous ground-breaking projects. In this past year alone they have worked with Birmingham Children’s Hospital. They also assisted Great Britain’s cyclists, rowers, sailors and canoeists with their preparations last summer.

Vodafone and McLaren Applied Technologies have developed advanced systems for several sports and healthcare scenarios, making use of Vodafone’s expertise in enabling large amounts of critically important data to be transferred securely and reliably.

See all the photos of the McLaren Mercedes MP4-28 here

Vodafone McLaren Mercedes

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Series F1
Article type Breaking news
Tags button, f1, mclaren, mercedes, mp4-28, perez, whitmarsh

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