Niki Lauda will not be wearing his famous red cap in the Formula One paddock this year.
The iconic Austrian racer, businessman and German TV commentator has worn the red cap - and sold the space on the front to a sponsor - ever since a near-fatal shunt in 1976 left him with head and facial scars.
A four year deal with Swiss machinery maker Oerlikon has now ended, and triple world champion Lauda has inked a new deal with Liechtenstein finance company Money Service Group.
Lauda's new cap is dark blue, a company spokesperson confirmed, providing a photo of the 61-year-old wearing his new colours.
"We are very pleased to have Niki Lauda as an ambassasdor," said founder and owner Michael Seidl, whose company Money Service Group also sponsors Toro Rosso.