Korean Air to sponsor Tyrrell Yamaha

For immediate release: 29 June 1995 Korean Air Joins Nokia Tyrrell Yamaha The Nokia Tyrrell Yamaha team is pleased to announce today the support of a major new international partner, Korean Air. The association between the team and Korean Air...

For immediate release: 29 June 1995 Korean Air Joins Nokia Tyrrell Yamaha

The Nokia Tyrrell Yamaha team is pleased to announce today the support of a major new international partner, Korean Air. The association between the team and Korean Air has come to fruition following the unfortunate demise of the Simtek Formula One team, who recently went into administrative receivership.

Recognizing the promotional opportunities and marketing benefits that Formula One can provide, Korean Air were the first ever Korean company to enter Formula One.

Last year, Korean Air celebrated its 25th anniversary since its privatization in 1969. In a relatively short space of time, Korean Air has achieved world class status in the airline industry. Korean Air ranked third largest amongst the world's international airlines in terms of cargo operation and 14th in the passenger transportation according to IATA (International Air Transport Association). The airline now operates 100 of the world's most advanced aircraft, including 37 Boeing 747's and is flying to 71 cities in 28 countries worldwide including 8 cities in Europe.

Said Bob Tyrrell, Managing Director - Commercial, of the Tyrrell Racing Organization: "The continuance of Korean Air's participation with the FIA Formula One World Championship underlines the values and opportunities of Formula One to international corporations. Korean Air's agreement with us adds substantially to the global profile of our sponsors and partners. We all look enormously to working together and to collective success in the future."

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Series Formula 1