F1

KHP Consulting Secure McGregor for Williams

KHP Consulting Secure McGregor for Williams KHP Consulting is excited to see the coming together of the McGregor Fashion Group BV and the AT&T Williams team after introducing the two parties. The sports marketing and communications agency ...

KHP Consulting Secure McGregor for Williams

KHP Consulting is excited to see the coming together of the McGregor Fashion Group BV and the AT&T Williams team after introducing the two parties.

The sports marketing and communications agency assisted in the negotiations of the three year deal with Amsterdam based McGregor Fashion Group BV last year. McGregor have previously been involved in Formula One through another outlet and were keen to widen their sports sponsorship portfolio and increase their commitment to the sport.

The deal sees McGregor, one of the most successful and longstanding fashion houses in the industry, as the exclusive clothing partner to the British team, ensuring AT&T Williams not only look good when racing but also feel comfortable. Team drivers Nico Rosberg, Kazuki Nakawjima and German test driver Nico Huelkenberg will sport the McGregor logo on their race helmets and there will be additional branding on the FW30 racecar and the team's race kit and factory work wear.

Of the new partnership, Jan Paul ten Hoopen, McGregor's Commercial Director, commented, "We're proud to be the official clothing partner of one of the most successful Formula One teams in the sport. As Formula One's sole independent team, Williams, as McGregor, is a team associated with drive, enterprise, a strong heritage and a great chance of success in the future.

"The drivers are the perfect ambassadors for the McGregor brand and we are looking forward to working very closely with the team over the coming months to best maximize the partnership."

The Global Luxury Fashion House comprises of McGregor, Gaastra, Dimaggio and Adam Menswear with over 600 European based staff. The brands are available in over 3000 outlets globally and last year the Group made a turnover in excess of 170 million.

KHP's London based Commercial Manager Chris Welch introduced the two parties and saw the negotiations through to a finish towards the back end of last year after a lengthily strategic research process and discussions with several teams. Williams proved the natural choice for McGregor with their broad appeal, business to business opportunities and impressive reputation within the sport.

Commenting on the announcement KHP Consulting's Managing Director and Founder Katja Heim said: "We have a long history within the sport and understand the different USP's and working practices of many of the teams involved, with that in mind Williams seemed the natural choice to partner McGregor in their endeavors to increase brand awareness and showcase the brand's quality as one of the worlds best, very similar to that of the AT&T Williams team.

"As anyone working within the sponsorship industry can appreciate it's always a happy time for us when it comes to introducing parties to teams and assisting in the conclusion of a deal such as this one. With a number of other deals to be announced over the coming weeks, it starts 2008 off on exactly the right note."

KHP will continue to work with McGregor in a consultancy capacity to assist and facilitate their continued integration into the sport. KHP Consulting is an international marketing and communications agency with the unique combination of a boutique agency with a global reach.

Established in 1985 in Munich by Katja Heim and based in London with offices in Paris, Bahrain and Munich, KHP specialises in sponsorship exploitation and acquisition, media relations, hospitality and event management. KHP has been operating mostly in Formula One and other sports such as the America's Cup and Commonwealth Games. KHP has been an integral force behind the development of Formula One from a purist motorsport activity to the lifestyle sport it is today. More recently KHP has won clients in lifestyle and business events.

The KHP client portfolio includes: Gulf Air, Bahrain International Circuit, Union Properties, F1 in Schools, Gulf Finance House, Bahrain Ministry of Industry and Commerce, Bahrain Financial Harbour, McGregor, RUF Automobile, Ilmor GP, BMW Oracle Racing, Commercial Bank Qatar, Nestle, Credit Suisse, German Grand Prix - Hockenheim, Shanghai International Circuit.

-credit: khp consulting

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