Jordan signs agreement with TMA

Jordan Grand Prix has signed an agreement with TMA, a strategic marketing agency, for the provision of design services. "Jordan enjoys a unique positioning within the F1 paddock as the team with a bit of fun and personality. 2004 will see the ...

Jordan Grand Prix has signed an agreement with TMA, a strategic marketing agency, for the provision of design services.

"Jordan enjoys a unique positioning within the F1 paddock as the team with a bit of fun and personality. 2004 will see the rejuvenation of Jordan Grand Prix, and a strengthening of this brand positioning. TMA, with their experience of working with major global brands, will be instrumental in helping us to achieve this," said Mike Hall-Taylor, Head of Marketing and Brand, Jordan Grand Prix.

Ian Shortman, MD of TMA, said, "TMA will provide Jordan with a range of design services, including press, sponsorship and fan club collateral for the 2004 season. In return, we look forward to adding an exciting new name to our client portfolio -- and receiving certain partnership benefits, which will enhance our credentials when marketing TMA to new and existing clients."

-jordan-

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Series Formula 1
Teams Jordan