Jaime Alguersuar becomes SEAT ambassador

Jaime Alguersuari, SEAT ambassador Starting today, Formula 1 driver Jaime Alguersuari will be a SEAT ambassador thanks to the agreement reached with the Spanish brand to provide him with a very special model, the Leon CUPRA R, which he will ...

Jaime Alguersuari, SEAT ambassador

Starting today, Formula 1 driver Jaime Alguersuari will be a SEAT ambassador thanks to the agreement reached with the Spanish brand to provide him with a very special model, the Leon CUPRA R, which he will be using to get around when not driving a competition car.

At a special event held at the SEAT Martorell facility, Jaime Alguersuari was given the keys to his new Leon CUPRA R - the recently launched and most powerful car the brand ever produced - by Chairman of SEAT's Board of Directors Dr. Francisco Javier Garcia Sanz and SEAT Chairman James Muir.

This agreement stems from the company's intentions to support the successes achieved by sportspeople such as Alguersuari in motorsport, as well as in many other specialities, as was highlighted by Dr. Francisco Javier Garcia Sanz, "SEAT is a young sport-oriented brand, and its car designs mirror that spirit. That is why we are delighted that Jaime, personifying the talent of the new generation of Spanish sportspeople, and the youngest ever driver to debut in Formula 1, should be able to enjoy driving his new Leon CUPRA R, SEAT's most powerful car ever, launched just a few weeks ago."

For his part, Jaime Alguersuari added "I always had an idea that being a Formula 1 driver meant new challenges and a few perks. SEAT has asked me to be an ambassador for the brand, and starting today this brand-new eye-catching Leon CUPRA R is going to be my personal car. It's a real honour and privilege."

-credit: seat

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About this article
Series Formula 1
Drivers Jaime Alguersuari