Jaguar Racing and EDS Announce Technology and Sponsorship Partnership Jaguar Racing and EDS announced today they have signed a technology sponsorship agreement through which EDS software will drive the digital design of Jaguar Racing's Formula...
Jaguar Racing and EDS Announce Technology and Sponsorship Partnership
Jaguar Racing and EDS announced today they have signed a technology sponsorship agreement through which EDS software will drive the digital design of Jaguar Racing's Formula One cars.
Under the three-year agreement, EDS becomes an official technology partner to Jaguar Racing. Jaguar Racing is using product lifecycle management (PLM) software from EDS' PLM Solutions line of business for the design and evolution of its racecars.
"Through the application of EDS PLM Solutions products and services, Jaguar Racing has been able to develop its entire racecar using a completely digital process," said Jaguar Racing Team Principal Niki Lauda. "In one of the most time critical businesses in the world, this gives us a leading edge in both development time and ultimately, competitiveness. Because our development process is entirely digital, we are able to make changes and experiment with new configurations at a faster pace than many of our competitors.
"At a time when many F1 teams are commenting on sponsorship difficulties within the business, we are delighted with what is both a significant, long term sponsorship deal and state-of-the-art technology that will benefit Jaguar Racing and its partners."
"Sponsoring Jaguar Racing's Formula "ne team enables EDS to showcase its industry-leading PLM software in action," said Tony Affuso, president, EDS PLM Solutions. "Winning races requires much more than driving across the finish line. More than ever before, technology is an enabler Ð a way to gain fractions of seconds that mean the difference between winning or losing on the track. With our extensive work in the commercial automotive sector, we have gained valuable expertise that can be applied to this industry overall. We look forward to sharing success with Jaguar Racing in this win-win relationship."
Designing Race Cars Digitally
PLM software enables companies to digitally produce and share information on products such as cars or airplanes Ð instantly and globally Ð via local networks and the Internet. With more than 1.6 million seats of software installed, EDS PLM Solutions is the leading supplier of PLM solutions in the manufacturing industry.
"Shortening cycle times is a key criteria for our business," Lauda said. "Major design changes are often required between races Ð a time span as short as two weeks. These changes can result in quicker lap times Ð times that are just tenths of a second less can provide the team with the vital edge over our competitors. This would simply be impossible without digital technology. The software provided by EDS is a critical element of our future development." Global Sponsorship
"This is a natural way for EDS to raise its global brand profile while demonstrating what we do," said Don Uzzi, senior vice president of global advertising, marketing and communications for EDS.
"Formula "ne is all about managing complexity and deploying technology to maximize its value. This is what EDS does every day for its clients."