Damon Hill has criticized car manufacturers involved in Formula One, saying they use the sport as a marketing device. Former champion Hill thinks F1 should be a competitive sporting event, not used as a platform for car-makers to attract customers. He also said F1 was a form of escapism, an entertainment that shouldn't be manipulated by manufacturers wanting to make their brand look good.
"They have not spent their life in the sport," Hill told Autosport. "They know how to run huge companies and what they try to do is produce a better product than their competitors and try to capture the minds of potential customers. This sport is not about that. Somebody has to draw that line, and whether that's Max Mosley or Bernie Ecclestone or whoever, I don't know, but someone has to."
"This sport is about people escaping -- it should be an escape, an entertainment. It's an arena, no different from ancient Rome when they had Circus Maximus. It' s a place where people let off steam. They come and they forget. We all work hard these days, and we want our leisure time. We don't want to sit down on a Sunday afternoon and see a race manipulated because a car maker needs to feel that its brand is successful every time."