That was the tone of the paddock's reaction to the news late on Saturday that a McLaren gaffe saw the FIA send Hamilton from first to last on the Spanish Grand Prix grid.
The Sun newspaper called it a draconian "24-place grid penalty" imposed by the FIA after an "astonishing cock-up" by McLaren.
Hamilton was told on the radio to pull over after his pole lap due to a "technical problem".
Sporting director Sam Michael argued 'force majeure', but the stewards ruled that it had been entirely McLaren's fault that not enough fuel was put into Hamilton's car to ensure a scrutineering fuel sample.
Writing in the Telegraph, Tom Cary said the severity of the disqualification "raised eyebrows", but agreed that "McLaren's mistake was horrendous".
He said it has been "a season of errors" by the famous British team, who are yet to get Hamilton's signature on a new contract beyond 2012.
"Hamilton must be seething," read an article in the Daily Mail newspaper, while The Times laid out McLaren's "catalogue of errors".
27-year-old Hamilton's "raw talent is being thwarted by mishap and cock-up," said journalist Kevin Eason.
"McLaren are lovely people but how the hell do they get themselves in this position?" wrote the Mirror's Byron Young on Twitter.
Even the non-English language media agreed.
"It was another great mistake by McLaren that could eventually cost Hamilton the championship," wrote Livio Oricchio in O Estado de S.Paulo.
Italy's La Stampa called McLaren's fuel gaffe a case of "harakiri".
Germany's Auto Motor und Sport added: "It was error number 13 for McLaren since last year".
"Back of the grid? Way, way too harsh", said the Mirror's Young on Twitter.
"Draconian penalty in my view," agreed PA Sport's Ian Parkes. "Dropping Q3 time would have sufficed."
Sky commentator Martin Brundle added: "(I) feel they should have deleted that (Q3) laptime only which would have put him sixth".
And excluding Hamilton from Q3 altogether would have put him 11th. Now, he will be "lucky to score a point", Auto Motor und Sport predicted.
In the Independent, however, David Tremayne noted: "Welcome to the draconian world of F1."
David Croft, the lead Sky commentator, said the FIA stewards had acted correctly.
"A good rule should be one that covers all eventualities with a penalty that acts as a deterrent which in this case is what happened.
"Too little fuel can't be tolerated," he added. "It seems harsh but had Lewis taken pole by one thousandth of a second, would it be harsh then?"
The Spanish fans - not Hamilton's biggest supporters dating back to his spats with Fernando Alonso in 2007 - were happy.
Asked on the El Mundo website whether the penalty was fair, 76 per cent answered yes.