Toto Wolff reveals that Lewis Hamilton will aid the Mercedes brand image along with their new sporty road cars.
Mar.11 (GMM) Mercedes is bidding to shed its "conservative" image, new director and team co-owner Toto Wolff has revealed.
Over the winter, it has been all change at the German team; swapping Michael Schumacher with Lewis Hamilton, Norbert Haug with Austrian Wolff and Niki Lauda, and soon set to push ahead with McLaren's ex technical chief Paddy Lowe.
"At Mercedes, we no longer want to be so conservative," Wolff is quoted by Austrian television ORF 1.
"The new Mercedes (road car) models are young and sporty."
He admitted that hiring 2008 world champion Hamilton, who is replacing the 44-year-old seven time world champion Schumacher, is a key factor.
"Lewis not only has an immense driving talent, but a great technical understanding.
"The image of him that is sometimes drawn by the media does not correspond to reality," insisted Wolff.
Wolff admitted, however, that with all the changes come higher expectations.
"We have been brought in to turn the team around," he said, referring also to Lauda, "and if we cannot (do that), we're gone.
"But I'm convinced we can, and the board knows what resources and time we need."