Gulf Air to sponsor Bahrain

The Formula One Grand Prix to be held in Bahrain in April 2004 will be called the Gulf Air Bahrain Grand Prix. At a press conference attended by HE Shaikh Fawaz bin Mohammed Al Khalifa, Chairman of the Bahrain International Circuit and President...

The Formula One Grand Prix to be held in Bahrain in April 2004 will be called the Gulf Air Bahrain Grand Prix.

At a press conference attended by HE Shaikh Fawaz bin Mohammed Al Khalifa, Chairman of the Bahrain International Circuit and President of the General Organisation for Youth and Sport, James Hogan, President and Chief Executive of Gulf Air, and Hans Geist, General Manager of the Bahrain International Circuit, it was announced that Gulf Air is to be the major and naming rights sponsor and official carrier for the 2004 Formula One Grand Prix event to be held in Bahrain.

It is an achievement for Bahrain, and is evidence of the recognition for the Kingdom in the international community.

Commenting on the deal, Gulf Air President and Chief Executive, James Hogan said: "Gulf Air is both honoured and delighted to be part of this milestone event in the history of Bahrain and the region. I would like to thank our partners in the Bahrain International Circuit and the Bahrain Motorsport Federation for their support and endorsement during the negotiations leading up to this agreement."

"Over the last year Gulf Air has put its weight behind a number of initiatives designed to boost awareness of and interest in all the things its owner states have to offer, in particular tourism attractions," he said "The first Formula One race in the Middle East provides an attraction of the highest order and at the same time, unprecedented opportunities to put Bahrain on the world map."

He added that Gulf Air will put its extensive marketing resources behind the promotional campaign in order to attract the maximum number of spectators and at the same time to ensure that the all race fans visiting the Kingdom will have a memorable experience.

-bgp-

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Series Formula 1