Luca di Montezemolo has announced he will be a candidate when Italians vote in the 2013 general election.
The Ferrari president has long flirted with politics and finally confirmed his ambition this week in a letter to members of his party Italiafutura.
"The second republic has failed. We need new faces and new ideas because the next elections will be of historic importance," wrote the 64-year-old.
He signed the letter with 'Luca di Montezemolo, future president of Italy'.