May 23 (GMM) Formula one is worth about $8 or $9 billion, as the sport's owner CVC confirmed it has this week sold a 21 per cent stake to new investors.
News of the sale coincided with the launch of pre-marketing ahead of one of the biggest ever sports floatations, data by the financial experts Thomson Reuters shows.
"It's cheap compared to Facebook," chief executive Bernie Ecclestone told reporters on Tuesday, confirming that the Singapore IPO looks set to go ahead soon "with no dramas".
"All the things that have to happen have happened. It will be finished by the end of June," the 81-year-old is quoted by the Telegraph.
F1's new one-fifth owners are US managers Waddell and Reed, the powerful Blackrock and Norway's central bank Norges.
"It's a great way to start the IPO and lets investors know what they can expect," said Ecclestone.
The diminutive Briton said he is keeping his 5.3 per cent stake, and staying in charge. His former wife Slavica controls another 8.5pc, the news agency Bloomberg said.
"You might as well have asked Frank Sinatra who he would appoint to replace him," Ecclestone insisted.
CVC said in a statement that is remains F1's biggest and controlling shareholder.