BAR strengthens ties with STL

Lucky Strike B*A*R Honda has today signed a two-year deal with UK communications firm, STL, as an official Team Supplier. Since its foundation back in 1995, STL has expanded rapidly and is now one of the largest independent communications ...

Lucky Strike B*A*R Honda has today signed a two-year deal with UK communications firm, STL, as an official Team Supplier.

Since its foundation back in 1995, STL has expanded rapidly and is now one of the largest independent communications companies in the UK, specialising in the design, supply, installation and maintenance of business communication solutions.

The company will play an integral role in both the internal and external communications systems for the team, providing a range of services including state-of-the-art data transfer from trackside at races and tests back to the team's Operations Centre. STL will manage the full telecommunications system at the Brackley base and also implement their Least Cost Routing system, ensuring B*A*R continues to be one of the most efficient teams on the grid.

B*A*R Head of I.T., David France, commented: "Fast and cost effective telecommunication is a key component of a successful Formula One team. STL have been working closely with B*A*R since the formation of the team and we are delighted to be consolidating our strong relationship. We are looking forward to working with STL who will be helping B*A*R to achieve the very best from available and emerging technologies."

Following the agreement, Brendon Cross, Managing Director of STL, said: "Having designed, implemented and supported a broad range of communications services for B*A*R, we are delighted with the formalisation of our partnership. Our association with B*A*R helps us to innovate ground-breaking solutions for the small, medium and large corporations that form our customer base."

Along with its involvement in Formula One with B*A*R, STL provides communications systems for a range of industries including high technology consumer firms, petroleum conglomerates and car manufacturing.

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Series Formula 1