The Arrows Grand Prix team has named Orange (a UK mobile phone network) as its title sponsor for the next three years, in a deal worth ...
The Arrows Grand Prix team has named Orange (a UK mobile phone network) as its title sponsor for the next three years, in a deal worth #70m. The team will now be known as Orange Arrows F1. Another deal with Eurobet (and online bookies - and part of the Coral group) has also been signed. The new livery will be launched In Australia.
The team announced another new sponsor for the 2000 season - Lost Boys, a Dutch new media group. The firm will also redevelop the team's internet site.
The Arrows team have said "With offices in Amsterdam and Barcelona Lost Boys is now rapidly expanding to the rest of Europe and the United States to become a leading international player in the New Media industry. By sponsoring Arrows Lost Boys wants to increase their international reputation. Lost Boys has chosen to sponsor Formula 1 because the dynamics, the speed, the competitive element and the advanced technology match perfectly with the company in all aspects."
-- Stephen M Baines--